The issue throughout history for beauty has always been a concern to all women. In today's society it is easy for women to be judged by the way they look rather than who they are. Society also has a say in what the standards for beauty are. This leads to women consciously and unconsciously conforming to this idea of beauty. The idea of being slim and tall like a model, looking youthful, and having flawless skin are some constructed ideas that women aspire to have. This makes women feel insecure about themselves. With this, company's take advantage of it and use it for profit. One of the ads advertises the product by saying: “Maybelline Instant Age Rewind Eraser Treatment Makeup”. This appeals to women because of the beauty standards society has on them.Also it makes the audience want to go and buy this product to use to make them look more beautiful.
There are many ways that this ad uses ethos in order to achieve its purpose. First, Maybelline is a very trusted company brand for beauty care. It is supported by a lot of different celebrities who work for them. Adriana Lima is one of the models used in the ads. She is a well…show more content… The use of the names such as “micro corrector applicator” appeals to logic and knowledge. This gives the impression that the product was made from new technology. It is all scientifically made and people who make this product know what they are doing with the intention of making the best product for the consumers. Everyone knows that the use of an eraser is to remove and this “eraser” will do the same in which it will remove the imperfection.Despite the logic, it is impossible for any person not have pores on their skin. It is misleading and so far from reality that it denies to what the product can truly give the consumers. From here we can see that the ad gives people a false belief of the standard of beauty and in a way, it says that anything flawed should be erased in order to be
