Advertisements are the constant flash in our modern world. Everywhere you look, from the television to the highway, we are exposed to a world of advertisement. The Pop Chips ad is no exception. It uses rhetorical strategies to impose a message that is not up front and honest. Its handy ability to appeal to multiple groups also works in its favor. In fact, clever wording and memorable visuals boost the Pop Chips ads message of health and well-being to consumers who are insecure about their lifestyle or feel guilty about their current habits. There are many notable elements of advertisements that play a crucial role in how we consume them. Visuals have as much value in the advertisement as the words that are actually being said. The visual
