A Rhetorical Analysis Of Red Bulls

While approaching a billboard, or seeing a bus passing by with a bright poster of what movie is coming out, they have to be eye catching. Some Advertisements make letters backward or even use the opposite color combinations, like McDonald’s, or FedEx. Red Bull and many others imply several eye-catching displays in their advertisements but more importantly, strategize ways to appeal to the viewer in aspects other than plain old visual. Catchy jingles, bringing ethics and providing a positive opinion for the viewer. Being in a small town, Chattanooga Tennessee, you come to realize that the overall population is students, attending the University of Tennessee-Chattanooga. The public here wants cheap affordable moderately appealing and nutritious food and beverage. But they also need to pull all-nighters or fight to wake up from a previous night of drinking. As …show more content…
This trick elaborates in the contrasting colors to stand out amongst a larger crowd of posters, or depending on the distance of the consumer, it helps physically aid the visuals from a far set distance. Along with the appealing picture of an avid motorcyclist, draws in the reader to see what is really being sold here. The reeling in of curiosity gets the consumer to bite. The ethics of this advertisement are the nasty part. There have been several settled lawsuits on behalf of Red Bull's ethics, people claiming they did not, in fact, grow wings… Apparently, this is a topic of discussion, let alone one to settle 13 million over. Seeing ethics are lacking, Red Bull does indeed help with the caffeinated aspect, and with healthier ingredients than those of Monsters, barely but still to a degree based on a website cited below. Looking into the Red Bull website of its own, Red Bull has entered itself into lifecycle by using 100% recyclable aluminum

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