A Rhetorical Analysis Of Smoking Ads

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Tupp’s “A Cheaper Way to Look Smoking Hot.Quit!” Ad: Informative, Frightening and Vain. You have seen it before, and it’s picturing a beautiful young woman with striking eyes, golden tan skin, and luscious pink lips. For some, she is the ideal image of beauty. However, with the woman in this early 2000’s ad, her mesmerizing looks and vibrant colors, also comes a frightening contrast. The black tar on her lips, the yellow staining her teeth and nails, and the aging dry skin; this ad screams to its target audience of Orange County, California, if you want to be beautiful, you should stay far away from cigarettes. Also, suggesting that if a smoker quits, they will save lots of money, it presents the potential quitter with logic, in attempts to …show more content…
Peer pressure has also been used in marketing, such as cigarette ads. People have been fooled into thinking that smoking makes you cool right after WWII, when cigarette companies started using television commercials to encourage the use of their products with peer pressure type of marketing. In 1970, the cigarette manufacturer “Kool” targeted women with their “lady be Kool” slogan, suggesting that to be “cool” a woman should smoke their brand of cigarettes. Another great example of peer pressure marketing is when the Silva Thins brand known for their James Bond, femme fatale like commercials, added the tagline “Cigarettes are like women. the best ones are thin and rich.” (13 Vintage Commercials That Made Smoking Seem Irresistible.) Ads like these, preyed upon unsuspecting women who didn’t fully understand how harmful the product they were ingesting, all of what they knew was that big celebrities and beautiful people smoked and according to them they should too. Years of lies and manipulating marketing spread by big tobacco businesses, making women believe that if they smoke, they will be
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