A Rhetorical Analysis Of Snappy One-Liners

Words: 568
Pages: 3

A great abundance of information and facts are presented over the duration of the documentary, many of which are in some way related to the film’s theme of right-wing media inducing behavioural changes in the audience, much like the case with Frank Senko. One interesting fact is that in 1970, Roger Ailes wrote a memo about how the American people can be influenced by the media. He outlined a way to “avoid the censorship, the priorities and the prejudices of network news selectors and disseminators” by using “short, snappy one-liners” because “America is dumb” so you have to “give them something simple, boil it down so they get it” and “people are lazy and want their thinking done for them”. This was the blueprint for Fox News as well, seeing …show more content…
This proves that all news stations report the same things, more or less, as it is being controlled by the same companies and it is more about making money rather than giving the public the truth, so all media is capable of what Fox News is doing. Additionally, in a study conducted on which station Americans get their news, followed by answering questions about domestic news, it was found that people who watched Fox News got less right than those who watched no news. This gives further proof to support the idea that right-wing media, is in a way, “brainwashing” viewers with their lies. In a different survey, Americans were asked for the news station they consistently watched and liberals named an array of main news sources, 15 % CNN, 12% MSNBC, 13% NPR and 10% NYT, whereas conservatives are tightly clustered around one main news source, 47 % FOX News. These studies show that if Fox is the most-watched station among conservatives and it is also lying to viewers about the news, at the same time, then it would not be uncommon for viewers to become more like Frank