On the 5th of March 2012, the American charity organization, Invisible Children uploaded a short documentary film entitled Kony 2012 on the internet. The video immediately went viral and within the first week it had gained 83 million views on the popular video sharing website youtube.com. The Kony 2012 video basically tells audiences the story of a Ugandan warlord, Joseph Kony, the leader of the Lord’s Resistance Army or LRA, who has been accused of committing many war crimes, of which include the murder, rape and abduction of tens of thousands of people over the past two decades. The video also tells the audience about Kony 2012, which is a movement started by Invisible Children, whose aim is to make Joseph Kony and his crimes famous, not to celebrate him, but to raise support for his arrest and to set a…show more content… Finally, Invisible Children returns to Washington with hundreds of thousands of supporters, and because of the large number of supporters they had gathered, President Barack Obama reacted by sending a hundred U.S. military advisors to assist the Ugandan government in the removal of Joseph Kony from the battlefield. However, the audience is then told that if public interest wanes, the U.S. military advisors could be removed within this year. Jason then says that to avoid this situation they are going to make Joseph Kony famous by using the media, social networks and getting support from celebrities and politicians. Audiences are then asked to join the Kony 2012 movement and told that on April 20th an event called ‘Cover the Night’ will involve all their supporters blanketing cities with Kony 2012 posters during the night. Audiences are then told that they can make a difference and help create a better world. The Kony 2012 video is a very well done media text in technical terms, it was made using very high quality equipment and many advanced media techniques and it successfully achieved its goal of awareness, with the video having gone
