Smoking is an easy habit to pick up, but one of the hardest habit to quiet. More than 16 million Americans are living with a disease caused by smoking. Back in the day smoking was advertised as a luxury and glamour leisure activity. It wasn’t until the 1950’s was smoking discovered to be harmful thus making many advertisement companies change gear and try to stop cigarette smoking. The advertisement I chose shows a human who appears to be dead lying flat on a death bed with a death tag wrapped around the tag says “smoking kills” with the Marlboro logo which happens to be one of the biggest tobacco selling company, along the top the ad says over 400,000 die each year and 90% of them started as teens. The advertisement applies all the three-rhetorical appeals ethos, logos, and pathos with its intended context.
The intended audience for this advertisement are smokers and non-smokers. The image to a non-smoker will evoke an emotion especially if they know someone who smokes heavily because let’s face it no one wants to see their loved one taken at an early age due to smoking. The image will also leave a distaste full image about the harms of smoking. To a smoker, the image will have them thinking about the negative health issues that arise with smoking. But if a smoker feels as though they can’t quit, they may not feel anything towards the ad because they already know smoking is bad and the ad will not…show more content… Though the image only draws out the negative aspect of smoking thus causing the fallacy of begging the question as well as slippery slope. The ad only showed death as the result for all those who smoke. The image straightforward message still promotes its point that tobacco smoking is and maybe will always be one of the leading cause of death here in the United
