About Lenovo Essay

Submitted By Mia_May
Words: 3699
Pages: 15

About Lenovo
While the Lenovo brand came into existence only in 2004, the company has a much longer history. In 1984, Legend Holdings was formed with 25,000 RMB in a guard house in China. The company was incorporated in Hong Kong in 1988 and would grow to be the largest PC company in China. Legend Holdings changed its name to Lenovo in 2004 and, in 2005, acquired the former Personal Computer Division of IBM, the company that invented the PC industry in 1981.
Today, Lenovo is a US$30 billion personal technology company and the world’s second-largest PC vendor. It has more than 30,000 employees in more than 60 countries serving customers in more than 160 countries. A global Fortune 500 company, it has headquarters in Beijing, China and Morrisville, North Carolina, U.S.; major research centres in Yokohama, Japan; Beijing, Shanghai and Shenzhen, China; and Morrisville; and manufacturing around the world from Greensboro, North Carolina and Monterrey, Mexico to India, China and Brazil.
Lenovo organizes its worldwide operations with the view that a truly global company must be able to quickly capitalize on new ideas and opportunities from anywhere. By foregoing a traditional headquarters model and focusing on centres of excellence around the world, Lenovo makes the maximum use of its resources to create the best products in the most efficient and effective way possible. In addition, their dispersed structure keeps them closer to customers, enabling Lenovo to react quickly to local market requirements.
Lenovo has been the fastest growing major PC company for more than 3 years, but they’re much more than a PC company. They create a full range of personal technology, including smartphones, tablets and smart TVs. In fact, they’re the second largest smartphone company in China, and they’ve expanded to India, Indonesia, Russia, Vietnam and the Philippines. It’s all part of what they call the “PC+” world, where people use PCs as well as a range of smart devices that are, at their heart, PCs.
And while they create and build exceptionally engineered personal technology, but they are much more than a tech company. They are defining a new way of doing things as a next generation global company. They have their core strength in China, rapid growth in emerging markets and a unique global footprint. Lenovo builds on its dominant position in China to grow globally. The expansion from East to West— introducing their newest products in China and then spreading across the globe— is a new way of viewing the world, one they believe will be the way of the future.
That means they claim to be years ahead of the game in terms of understanding what it will take to win 5 or even 10 years from now. That focus on the future is based on a history of success that is driving results today.
They have momentum. Long the leader in China with more than 30 per cent market share in PCs, Lenovo is growing rapidly and winning market share in all parts of the world. Lenovo has realized h3, balanced growth while achieving a number of major breakthroughs. Achieving optimal balance in all that they do is Lenovo’s operating philosophy. This mindset encompasses every aspect of Lenovo’s business, from balancing leadership with consensus-building, to valuing both short- and long-term thinking. As a result, they have created a balanced business model and strategy that take maximum advantage of profit and investment across both core and new businesses.
Lenovo has consistently outgrown the worldwide PC market in unit shipments and gained market share across all geographies, products and customer segments, making it the fastest growing of the four major PC companies in the world for two years running.
They are the number one PC company in China, India, Japan, Russia and Germany.
They are the number one PC company in the world for large business and the public sector.
They have been the fastest growing major PC brand for the past 3 years.
They make the best known PC notebook in