Bethany GuidaEnglish 101-029
Clothing Ads: Hot or Not
Every day we are bombarded with all types of ads, whether it be school supplies, fast- food restaurants and doggy day care. Media is a big advertiser and it is hard to get away from it all. However, advertisements are a huge contributor to the amount of money being brought into our economy. But there is a major problem with some advertisements and it has affected a lot of people personally, specifically women. In the ads that are constantly haunting us, women tend to feel the need of having to look like the ad’s models. We want to look and feel glamorous and have the smokin’ hot, super fit boyfriend kissing their neck. That is not reality. We live in a world that has been taken over by false advertisement causing women to feel self-conscious about the way they look and going to extremes to achieve such a “perfect” look.
Abercrombie and Fitch is one of the most popular clothing brands in the country. The successful company began in 1898 by David T. Abercrombie. Except it did not start out as a teenybopper, “sex-infused” store; it originally was an outdoor gear shop. In the early 90’s, the company decided to change a few things, starting with the apparel. They tossed out the outdoorsy look and replaced it with a more preppy and casual trend and teenagers nowadays will do anything to follow a trend. By following the trend like everyone else, they feel like they fit in, when instead they should be trying to stand out.
However it was not just the clothes that drew the pre-teens and teenage group to the store, it was the ads. Looking at the Abercrombie and Fitch ad I have provided, the first thing noticed is a beautiful and fit female who is posing in a bikini. By marketing clothes, but not advertising them in the ads, is pretty genius. Instead of advertising their clothes, they are capturing your attention with a good looking woman who looks as if she is trying to. For this reason teens shop at Abercrombie and Fitch because the girls think they would look like that if they shopped there, and the boys think they can get that type of girl if they wear the clothes.
That is the problem with this company and their ads. They make the younger age group feel as if they have to look a certain way or wear certain clothes to feel good about themselves. And if that was not enough, Abercrombie and Fitch does not carry plus sizes, which limits the amount of people that go into the store and shop. Additionally, the price tags on the clothing is ridiculous which restricts some people from buying the clothes. This means that higher class people who buy their clothes show off the amount of money they have and are unknowingly become an unpaid, walking advertisement. With people who have more money than average class families, this gives Abercrombie and Fitch lots of money and a good name.
On the other hand, Wet Seal makes all types of girls feel beautiful in their own skin at a budget-friendly price. “We use the power of fashion and fun to help our girl express her individuality and fit in—while standing out.” Wet Seal has cracked the code on how to make a lot of money by having a wide variation of ages and interests as well as making their customers feel amazing inside and out.