Ad Analysis It happens once a month. It lasts for five to seven days. It is a time when a female becomes physically, emotionally, and mentally affected. It has been known to be a women’s worse nightmare. It’s the infamous menstrual cycle. The only thing that makes this time manageable is a good, reliable tampon. The Tampax Pearl ad persuades buyers to purchase their product through role models, settings, and props. The ad context is directed towards the teenage female population. A high school football field is the setting for the ad. The main characters portrayed are high school cheerleaders. They are all dressed in matching uniforms with blue and white tops, white skirts, and white shoes. They are perceived to be cheering in the middle of a high school football game. There is a girl doing a toe touch as she is tossed into the air by three other cheerleaders. There is a look of uncertainty on her face, as she attempts to smile. This brings a bit of humor to the ad. Above her head is the text reading “At a moment like THIS, I don’t care if my tampons came in a little black box.” The other 4 cheerleaders are doing individual jumps in the background. Near the bottom of the ad is a Tampax box that has the shape of a heart on the front of the package. Beneath the logo are the words “Outsmart Mother Nature,” outlined in pink. The bottom center of the ad also reads “Tampax Pearl with Cleanguard protects better than Kotex.” To persuade potential buyers the Tampax Company uses teenage role models. The girls in the ad all appear to be happy, healthy, and carefree teenage girls. I believe that cheerleaders were used in the ad because it’s a very active sport. The girls in the ad are very pretty, well groomed, and appear lighthearted. It’s my belief, young girls will recognize this and attempt try to relate with the role model cheerleaders. I had thoughts while reading this ad. If very active teenage girls are able to use this product and be as carefree as they appear, many teenagers girls will definitely follow in their footsteps. A football field is a well- known setting for high school kids. By the Tampax ad using a football field for the setting, it is designed to draw in the teenage consumer. The field gives the sense of being outside in the open fresh air. They are not limited on space as there is a wide, open range. The large area that the cheerleaders have to move, make the buyer feel unrestricted with the freedom to roam about. When females are on their periods we tend to shy away from wearing white due to the fear of showing leaks. The color white gives the perception of cleanliness and freshness. With the cheerleaders dressed in white skirts, the ad gives a sense of security to wear white without showing any evidence. With cheerleaders being as active as they are, they must have an absorbent tampon. In order to perform their stunts and not be concerned of leaking onto a white uniform. I think this further provides buyers with the confidence that you don’t have to let your period control your attire or your activity of choice. You will be protected through both. With the context used in this ad, it draws in the teenage girl as a consumer and encouraging her to buy the Tampax Pearl tampons. The audience is intended to be girls who have hit puberty and have their periods.…
ENGL 112 WEEK 4 ASSIGNMENT
The Rhetorical Analysis Final Essay Week 4 DeVry
This week, you will use the drafting and planning work from the Week 3 Extended Draft Outline to write the final three- to four-page Rhetorical Analysis essay. Draw upon last week’s assignment, the lecture, and textbook reading to help you understand and meet the requirements for the Rhetorical Analysis. Other than finding your chosen ad online, no outside research is required for this essay…..
Guidelines for Comm 3401 group project
In groups of up to 5, students will be asked to write and present an in-depth analysis of a firm’s application of the concepts discussed in class. Students will be responsible for forming their own groups and selecting an appropriate B2C brand to analyze. No two groups will be allowed to analyze the same brand, so you are advised to form a group and select a brand well before the deadlines specified in the course schedule.
As each brand selected will dictate…
A.1. Steak Sauce Case Analysis
Arnell M. Carmichael
MBA 652: Marketing Strategy
Professor Adrianne Agulla
The authors stated that, “Kraft Foods was the second largest food company in the world and the largest food company in the United States,” (Kerin & Peterson, 2010). A.1. Steak Sauce is a condiment “power house” in the Kraft portfolio that made incomparable profits for the company. Lawry’s, one of Kraft’s long-lasting competitors, endeavors to…
should be recognized in advertising material.
The ad will “absolutely not” be withdrawn said Meredith Tutterow Associate Marketing Director. If you refer to the first sentence in this paragraph Meredith Tutterow is the associate marketing director and she says the ad will “absolutely not” be withdrawn. She says it because she has the right and power to withdraw this advertisement. You do not. It is the company’s choice if they want to remove the ad or not. If you are not the associate marketing director…
Base on the demand and target market analysis and predictions as known as marketing forecast as of September 12, 2014 the consensus forecast amongst eighty one polled investment analysts covering Apple Inc. advises that the company will outperform the market. This has been the consensus forecast since the sentiment of investment analyst deteriorated on September 29, 2011. Also, the previous consensus forecast advised investors to purchased equity in Apple Inc. Based on the share price forecast…
recruiting for example is one of those methods. Online recruiting is where recruiting teams for organizations use the internet to search for, locate and fill their vacant positions. Considering the outcome of internal job analysis, HR can start by posting an ad or several ads on internet sites such as LinkedIn, Craigslist, Internet job boards, or even on the company website. The internet provides the recruiting team with an array of benefits, such as a large pool of potential candidates, immediate…
February 15, y
Final Paper Rhetorical Analysis
“What He Said,” by Barrack Obama is the ad I chose. The ad is about Barrack Obama saving the auto industry. It is important to know what happened and how he helped save the auto industry and in this article by Jon Greenberg it helps bring to light what Obama had done.
“In 2008 the auto industry was in bad shape. Layoffs in the industry were on track to reach 250,000 workers. General Motors was virtually out of…
from consumers’ motivations to use the Internet, McDonald (1996) segmented the Internet audience as
‘‘avid adventurers,’’ ‘‘fact collectors,’’ ‘‘entertainment seekers,’’ and ‘‘social shoppers.’’
Also, Brengman et al. (2005) performed a cluster analysis based on seven factors, such as “Internet convenience”,
International Journal of Business and Management
for the present period and thus an immediate downward shift of the SRAS curve. Increase in expected future marginal product of capital means increase in autonomous planned investment, thus a right shift in the IS curve resulting in a right shift in AD curve. All these shifts will result in a higher potential level of output and a higher actual output level (but below new potential output) and an indeterminate change in inflation. If shift in aggregate demand is larger in magnitude we will have an…