Media selection and scheduling:
Television: Television advertisement show Audrey Hepburn to said “Love yourself, to have better future, this is your own lifetime!”. Launch this TV advertisement during 7pm to 9:30pm, because people watch TV program or new when they back home, and people also watch TV show around 8pm – 9:30pm, this is most high rate of audience timing. • Ads would show before and after 7pm new • Ads would show before and after “female cooking show” • Ads would show before, middle, and after the household serial TV program and opera.
Radio: To broadcast Audrey Hepburn to said “Love yourself, to have better future, this is your own lifetime!” during the peak time. • Earlier morning 8:30am – 9:30am (Everyone get for work for school) • Afternoon 3:00pm – 4:00pm (woman tea time) • Night time 6:00 – 7:00 (Peak hour when people off duty back home, high broadcast audiences)
Slogan of the advertisement: If you not care about yourself, who would care about you?
By understand the theory of reasoned action, after woman determines and evaluated important of their own risk taking by having unsaved sexual contact can be spoil and damage the happiness in their lifetime. Woman is convinced and persuade to their negative attitude on sexual behaviors. After woman has change their attitude by understanding about negative effect of unsaved sexual activities. The woman is able