The advertisement I am basing this claim off of is out of the February 2012 Cosmopolitan Magazine, but there are many others throughout this magazine and other magazines alike that display the same type of ads and even the same ad itself. At first glance, this perfume advertisement shows a very beautiful woman with long and luscious brown hair gleaming in the sunlight. Her eyes and lips reach out to you alongside the sun’s rays and trick you to buy this perfume. The woman in this ad is also wearing seductive clothing. Actually the woman isn’t wearing any clothing. Instead, she is draping a light brown cloak over her feminine parts showing just enough to try and seduce you. Finally she is in front of a body of water to try and make it a more appealing scene. Overall, this whole image represents what people in society consider being the ideal woman which is clearly not reality. We all know a woman wouldn’t go out in public dressed in nothing but a piece of fabric draped over her body. This ad, like all other fragrance ads show the models in them as perfectly dressed or perfectly looking, aroused individuals. As discussed in lecture, she has a constant “restless desire” (Ifthkar, 2012). The way the model is dressed or her appearance at all has nothing to do with the actual use of the perfume. Thus, this is a good example of the use of a woman as an object for her sexuality to encourage the sale of this fragrance to push the lifestyle the company wants to convey to its clients. If this gorgeous woman is using this perfume, then by wearing this perfume, a “real” woman can become just like her.
Words used in advertisements can convey a persuasive message in themselves. In the particular ad that I chose, there are very few words on the whole ad, but they pack a lot of feeling behind them. The ad gives you the name of the creator and name of the perfume which read “Estee Lauder, Sensuous Nude”. Right below that, it says “The Seductive Fragrance”. By using those words, the ad takes on a whole new meaning. Instead of just making you smell good and be pleasant, this perfume wants to convey the thought that it will also transform you into a man-eater. If you wear this perfume you can seduce any man that