Analyzing an Advertisement When opening a magazine, the first things you view is usually an advertisement. This is a common occurrence in today's society when viewing any form of media. Unfortunately, it is difficult to avoid and usually leaves us feeling negative about ourselves. Whether it leaves us feeling too fat, ugly, or unfortunate, ads can cause us to think twice about ourselves. The message that people take from most ads is that in order to look good, it is necessary to look like the people in the advertisement. Advertisements in magazines only get worse, conveying that being average is not being fat, that your body isn't good enough unless you weigh 100 pounds. However, we are never told the honest fact that people in these photos are touched up in order to look better so they appear skinnier and even more appealing. The advertisements are easily able to manipulate us unto thinking that the product that they are selling will make us appear as happy and appealing as the models in the photographs. The advertisement I decided to do was Kim Kardashian's new fragrance “Kim Kardashian”. The advertisement for Kim Kardashian's fragrance is, to say the least, provocative. She is dangling on a ring in midair while posing sideways similar to a showgirl. Her body is covered just enough by a bikini and a rich-looking feather overcoat. Her lips are covered in deep red lipstick and are also being puckered out. She appears thin and muscular with her abs being defined in the picture. Also, her legs are being cropped out of the picture just after her thigh along with one of her arms. The focal point of the picture was made to be her breasts, for it appears she is trying to push them up and out. Only in the corner of the page dies the product being advertised appear. By quickly glancing at the advertisement, it is not an obvious fact that it is intended to be pushing a perfume. Kim Kardashian's advertisement contains many myths in its unwritten text. One of those myths would be that your body isn't good enough. Every woman that is in a magazine is both thin and fit. It is nearly impossible to find an advertisement with someone whom isn't perfectly in shape. By using a beautiful woman with a nice body makes woman believe that they need to look like her and that if they use her perfume, they will look like her. Beautiful women are used in media to attract other women and also men. Men will buy this for their woman, because of a beautiful woman being on the cover. When you look in the magazines, most of the advertisements are beautiful women that are half dressed because that is what draws attention. It catches people's eyes. I know that when I look in magazines, I always notice the bodies because I don't look like that. Appearance is everything these days. Not only does Kim Kardashian look good in the picture, but she also looks good everywhere she goes. If we were to see Kim looking bad outside before the advertisement, we would think twice about how she looks in the advertisement. Woman are portrayed as sex symbols, and not only do other women want to look like actresses and models, but men want us to look like it. Men have a high perception of women because of what they see in magazines and movies. Women portraying themselves like this also change the perceptions of younger women. Teenagers that look in these magazines see women like Kim and want to be just like her. They see how the world views them because they don't look like that. “Two things that are not really understood by younger girls is that the body image used in advertisements is unattainable to the majority of women and that anything less than perfection in advertisements are somehow altered. Photos are altered by airbrush and are taken in the right angle in the right lighting. The women being photographed also have professional hairstylist and make-up artist to enable images that are both restricted and negative. They are restricted and negative due to the fact
Essay #3: Advertisement Analysis
Perhaps no other form of media has had quite the impact on culture as that of the advertisement. Advertisements are really and window to the soul of a culture, displaying our values and worldviews. Advertisements are memorable and quick, while still giving a brief argument with a glance. With every advent of technology, be it print, television, film, the internet, and even on our phones, marketing has been there to guide us and tell us what to buy and where to find…
SHORT PAPER 8-2
Short Paper 8-2
Advertising and Ethics
Southern New Hampshire University
SHORT PAPER 8-2
Following the release of a client’s advertisement, a high end women’s fashion line, the client received sharp criticism for its use of violence and sexuality in the advertisement featured in Esquire magazine. The advertisement featured a woman scantily clad in line’s couture lying on her back with a man holding her…
Present Paper you will find the review of the following topic: "Advertising in Past and present".
General Questions - General General Questions
· Resources: Internet, University Library
· Select a print advertisement from before 1970 for a product or service that is still in existence. Locate a current advertisement for the same product or service. This assignment requires that you include 2 advertisements with your paper.
· Write a 1,050- to 1,400-word paper in which…
on a television screen whilst waiting for the commercial break to end. We can know that advertisement is a part can’t lack in the life; therefore there are many messages of some companies on the screen can help people know about the products of that companies. I think it should be written on my paper because it’ll help my paper make up the idea to be a good one. The ideas in the passage could be used in my paper.
Compare the image of publicity and paintings in this book, or take a picture magazine…
It is noticeable how digital graphic advertisements are invading and popping up anywhere in the internet. Due to the smart creation of these types of advertisement which contain effective aspects including the story for video ads, color of graphic, and animation, published on appropriate websites, online users find these ads very fascinating. This paper aims to show that these attributions of digital graphic advertisements build positive perceptions of BA Communication students of De La…
to hit home to mothers. When mothers are reading through a magazine that is targeted for them they tend to see advertisements with children in it. Companies advertising in these kinds of magazines see children as a way to pull at a woman’s heart strings and get the mother to buy their product. I was flipping through a Dr. Oz the Good Life magazine when I came across numerous advertisements targeting women. Dr. Oz the Good Life is a popular magazine whose main audience is mothers and woman who want…
The Nielsen Company (Hong Kong) Limited
Client Service Assessment
Time Allowed: 2 hours
Please do not take away the question paper.
TASK 1 – NUMERIC TEST
Instructions: Solve each problem using the workspace provided. Record
your answers on the answer sheet provided. You are welcome to use a
calculator for your analyses.
International Juice Inc. plans to introduce a new line of fruit juices with three
different flavors: cherry, grape…
Advertisement (or Ad)
Refers to type that is framed in a border to give it
Initial news coverage of an event.
Printed notice of something for sale paid for by the
The lineup of news stories scheduled for the next
The approach or perspective from which a news
fact or event is viewed, or the emphasis chosen for a
Similar headlines running side by side…
can’t live without it? Nowadays, there are no days which we don’t encounter advertisements. Advertisements can be seen almost everywhere. They are on TV, magazines, newspapers, and even on the internet. We, as consumers are unconsciously manipulated by incessant advertisements. The images in the advertisements make us to believe how much their products are compulsory or how beneficial for your future. Many of the advertisements are presented with emotional appeal. By appealing emotional appeal, consumers…
“Every inch an iPad” this is a slogan that is put on a print advertisement for iPad Mini 2. The
slogan is marketing strategy that is also known as text technique that convince the audience to
buy the product. This paper would discuss and explain the purpose, historical background, genre,
visual and text technique and also the rhetorical appeals of the print advertisement.
The purpose of the print advertisement is obviously to market the product, which is the iPad
Mini 2. The product is targeted for almost everyone…