Analyzing an Advertisement When opening a magazine, the first things you view is usually an advertisement. This is a common occurrence in today's society when viewing any form of media. Unfortunately, it is difficult to avoid and usually leaves us feeling negative about ourselves. Whether it leaves us feeling too fat, ugly, or unfortunate, ads can cause us to think twice about ourselves. The message that people take from most ads is that in order to look good, it is necessary to look like the people in the advertisement. Advertisements in magazines only get worse, conveying that being average is not being fat, that your body isn't good enough unless you weigh 100 pounds. However, we are never told the honest fact that people in these photos are touched up in order to look better so they appear skinnier and even more appealing. The advertisements are easily able to manipulate us unto thinking that the product that they are selling will make us appear as happy and appealing as the models in the photographs. The advertisement I decided to do was Kim Kardashian's new fragrance “Kim Kardashian”. The advertisement for Kim Kardashian's fragrance is, to say the least, provocative. She is dangling on a ring in midair while posing sideways similar to a showgirl. Her body is covered just enough by a bikini and a rich-looking feather overcoat. Her lips are covered in deep red lipstick and are also being puckered out. She appears thin and muscular with her abs being defined in the picture. Also, her legs are being cropped out of the picture just after her thigh along with one of her arms. The focal point of the picture was made to be her breasts, for it appears she is trying to push them up and out. Only in the corner of the page dies the product being advertised appear. By quickly glancing at the advertisement, it is not an obvious fact that it is intended to be pushing a perfume. Kim Kardashian's advertisement contains many myths in its unwritten text. One of those myths would be that your body isn't good enough. Every woman that is in a magazine is both thin and fit. It is nearly impossible to find an advertisement with someone whom isn't perfectly in shape. By using a beautiful woman with a nice body makes woman believe that they need to look like her and that if they use her perfume, they will look like her. Beautiful women are used in media to attract other women and also men. Men will buy this for their woman, because of a beautiful woman being on the cover. When you look in the magazines, most of the advertisements are beautiful women that are half dressed because that is what draws attention. It catches people's eyes. I know that when I look in magazines, I always notice the bodies because I don't look like that. Appearance is everything these days. Not only does Kim Kardashian look good in the picture, but she also looks good everywhere she goes. If we were to see Kim looking bad outside before the advertisement, we would think twice about how she looks in the advertisement. Woman are portrayed as sex symbols, and not only do other women want to look like actresses and models, but men want us to look like it. Men have a high perception of women because of what they see in magazines and movies. Women portraying themselves like this also change the perceptions of younger women. Teenagers that look in these magazines see women like Kim and want to be just like her. They see how the world views them because they don't look like that. “Two things that are not really understood by younger girls is that the body image used in advertisements is unattainable to the majority of women and that anything less than perfection in advertisements are somehow altered. Photos are altered by airbrush and are taken in the right angle in the right lighting. The women being photographed also have professional hairstylist and make-up artist to enable images that are both restricted and negative. They are restricted and negative due to the fact…
Here are two advertisements for the United States Navy. The first is circa 1909 and the other from 2007. The two advertisements are different in so many ways yet have some similar qualities. The first difference that grabbed my attention was the target market. Obviously in the early 1900’s women were not allowed in the armed forces. And in both ads they are blatantly stating who they are looking for to enlist. In a similarity, I think that it interesting that the two characters, about a hundred years…
watch it every year? Advertisements have made a huge impact on the sport and has lead to be one of the popular reason people watch the Super Bowl. Some people think advertisements are useful because it provides important information about many different products. Critics of advertisements would say that it is not useful since it tries to persuade people to buy products they don't need. However Advertisements serve an important role in our society.
Critics of advertisements would say that it distracts…
Name of Advertisement:
The name of the advertisement is Claser (By Hex Technologies).
The target audience for this advertisement is teachers, students (in high school and university), lecturers and tourists.
What is this advertisement trying to persuade readers to feel, think or do?
This advertisement is trying to persuade the viewers that life is so much easier and less stressful if they buy the Claser, this advertisement is also trying to persuade the viewers to go out and…
product. The CoverGirl ad I chose reflects what an effective ad is portrayed as.
The CoverGirl ad features Drew Barrymore, who is a famous American actress and model. She is a white woman in her late thirties who is quite successful. The advertisement is selling a new mascara called lashblast length with nylon. It is also selling the beauty that comes along with using this brand new mascara. The ad is laid out like a portrait and a majority of the ad is covered by Drew. The CoverGirl logo…
than a touching advertisement of post service at the first glance. Direct, obvious and effective modern culture, like pop music, rules; even though people are to get over it and move on to the next hit quickly. Old-fashioned traditions are thus tailored according to the taste of modern people. For example, instead of writing letters, which is time-consuming and slow, people now prefer emails and texts.
However, in the aim of advocating a dying way of communication, the advertisement relates effectively…
Advertisement First Draft"
Covergirl Colorlicious Gloss Advertisement"
America is captivated by beauty and infatuated with keeping up with the Joneses.
Advertisers play on the fact that Americans crave the next big thing. A great ad can
enhance a product and add value to it. CoverGirl products sell makeup. Their
advertisements however promote a flirtatious and seductive lifestyle. CoverGirl uses
bright colors, timing and the technical aspects of…
The Crest advertisement features a female person (Shakira) with long blond wavy hair and a big glamorous smile. The ad sells white strips to whiten your teeth in an inexpensive way. Additionally, when using the product, they make a promise to the readers by saying that they will become the ‘’Spotlight’’ of the community. It appears in the 2013 issue of the InStyle magazine and is clearly marketing towards young women who like to spend money on beauty products. The advertisement does…
MKTG 303 Assignment: Memory and Learning in Advertisements
Memory theory relates closely to learning theory, and is influential in marketing. When marketers want to alter attitudes and behaviours, specific learning theories can be utilised to facilitate these changes. Learning theory application is most effective with the understanding of memory in the perception, attention, and memory storage of the information. This essay will outline memory theory and its usefulness to marketing, followed…
military, just to get by. This organization is doing its absolute best in ensuring it isn't as
difficult for these veterans to survive after risking their life to defend us.
In the first advertisement, the first thing that caught my eye was the use of the American Flag as the backdrop. Many war related advertisements seem to use the American Flag for a patriotic emotions effect. The American Flag is a universal symbol for our
country. Soldiers fight, and have fought in prior wars, for this flag. The…