Essay on Advertising and Brand Identity

Submitted By Mytchovi1
Words: 1741
Pages: 7

Kate Margolis / Graphic Designer / PDF Portfolio

Kate Margolis Graphic Designer 04/04/1986 W After setting up my own business, which lead me to four years of success, I decided that I wanted a career in a design studio working with other designers. I work hard in a team, but I like to think I flourish when I’m doing something i love. I’ve got big ideas, aspirations and I am always looking for a way to make them come true. I have learnt that working in a team is important for creative inspiration; having that platform to bounce ideas off other workers provides a foundation from which I can push myself - and others - to our greatest potential. Communication and understanding of the project means we can solve the brief to the best of our abilities, guaranteeing that key ideas are executed properly and efficiently. I genuinely believe that I take a positive and enthusiastic approach in all my work. Each project is engaged in with professionalism to allow my creativity and passion to be expressed. Imagination can lead to limitless creation from an individual, so the potential of a team is unparalleled. I like to think that the consistent quality of the work displayed throughout my portfolio exemplifies the potential of any team with me as a member; many of my projects have been undertaken simultaneously, and my ability to micro-manage my time is something that i am very proud of. Some of the work that I have recently worked on are up for the following awards. CIMTIG 2009 Silver Award Best Consumer Press Ad CIMTIG 2009 Silver Award Best Outdoor Campaign CIMTIG 2009 Finalist Best Poster Campaign Skills Creative programs include: Adobe Creative Suite, Indesign, Illustrator and Photoshop. Quark Xpress Final Cut Pro Cinema 4D Go live (basic) Flash Extensive knowledge of both PC and Mac platform Word, Excel and email applications Knowledge and interest in contemporary art history and design Education and Qualifications 2005-2008 - BA (hons) Graphic Design, London Middlesex University 2004-2005 - Foundation The University of the Arts, Chelsea Art and Design 1997-2004 - A levels St Albans High School for Girls, Competitions D&AD Global Student Awards 07 / Flash based website that was about “A Day In the Life” of myself. RSA / Sustainable Packaging Bags for life that doubled up as packaging for toilet roll.

Reference For a reference and more examples of work, please don’t hesitate to ask.

Kate Margolis Graphic Designer 04/04/1986 W Law Creative/ Senior Graphic Designer 05/10 - present Law Creative, provide creative marketing solutions for the hotel, retail and leisure markets. They are a full service and integrated agency. Here I have worked on all aspects of design from advertising, FMCG and POS. Their clients, David Lloyd Leisure, IHG Group which consists of Holiday Inn, Crowne Plaza and InterContinental Hotels, Mecca Bingo and G Casino have all lead me to work on print projects through to digital. Fish Advertising/ Senior Graphic Designer 01/10 - 05/10 Fish Advertising is a new advertising company formed by Jeremy Aspinall. Jeremy has over 30 years experience within the advertising industry specialising in leisure and tourism. He asked me to be his senior designer, help set up his brand identity, collateral and website. Since Fish started I have worked with Croatia Tourism, Villa Plus and most recently Butlins. Truly London Advertising Agency/ Graphic Designer 06/08 - 11/09 A London advertising agency based in Tottenham Court Road, specialising in advertising for leisure and travel. Clients include 188Bet, Nakheel, AIG, Isle of Man, Yorkshire Tourist Board, Fred.Olsen Cruises, Port of Dover, Duck Tours and more. The job entailed a vast spectrum of skills, including working with a creative team on print, brand identity and the day to day dealings with the account team to complete more than one job at a time. The