The targeted audiences are young sporty drivers. For example, sporty drivers are drivers that usually go to sporting events. When the viewers recognize a voice or a familiar face (like Derek Jeter) they might want to engage in a purchase of the car. Furthermore, the audience would want to buy the car for higher class. The car is going to increase the consumer’s/owner’s status of their life-living situations. Therefore, young sporty drivers are the targeted audience.
The persuasive technique that the advertisers are using is testimonial. For example, the advertisers use testimonial because they used a famous athlete. The sponsor that they used was Derek Jeter. When he started talking about the car