Advertising And Persuasion In George Orwell's Animal Farm

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William Bernbach once said,”Advertising is fundamentally persuasion and persuasion happen to be not a science, but an art.” In the satire Animal Farm by George Orwell, it explores the lives of farm animals who are all in favor of overthrowing the human race for their equality, but only to find out that equality cannot be achieved under the ruling of a dictatorship. It shows the struggles the animal's face, the propaganda they are fed and the way they survive under all the harsh conditions that are implemented upon them. In order to control the masses, power must be achieved with both force and persuasion.