Essay Advertising -Hilton

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Pages: 12
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Table of Contents

Abstract……………………………………………………………………………………………………………….2

I. Introduction
A. Background……………………………………....………………………………............................3
B. Who owns Hilton?……………………………….…………………………………………………3
C. The Café Restaurant and the Sports Edition Bar………………………………………4
D. Problem………………………………………………………………………………………………...5
D. Proposed solution………………………………………………………………………………….5
II. What is advertising?
A. Secondary Sources…………………………………………………………………………………6
B. Advertising used for social purposes………………………………………………………7
III. Advantages A. Prestige………………………………………………………………………………………………..8 B. Secondary Sources………………………………………………………………………………..8
IV. Disadvantages A. Primary disadvantage…………………………………………………………………………...9 B. Secondary Sources………………………………………………………………………………..9
V. Types of Advertisements A. Broadcasting Advertising.…………………………………………………………………….10 B. Print Advertising…………………………………………………..……………………………..11 C. Outdoors Advertising………………………………………………………............................11 D. Conclusion…………………………………………………………………………………………..12
VI. Results and Discussion A. Survey Results……………………………………………………………………………………..12 B. Interview Analysis…..…………………………………………………………………………...12
VII Conclusion and Recommendations A. Importance of Advertising……………………………………………………………..……..13 B. Recommendations of ads for the Café and Sports Bar……………………………14 C. Conclusion…………………………………………………………………………………………...14

References…………………………………………………………………………………………………………16

Abstract:

This report will be focus on the Lack of Advertising in Hilton East Brunswick. It explains where does Hilton need to invest more money in, the problems of advertising that Hilton has and how can the problem be solved. The purpose of this report is to inform the owners that advertising is essential for any company to be prosperous. Furthermore, I want the explain that in order to increase the profits and get more customers, advertisement needs to me implemented in some ways that will be beneficial. As a business major, I am concerned with how should a business run in order to be successful. I want to give some suggestions of advertisement that could help the company to be more profitable for the good of the employees and corporation
This report provides both primary and secondary research to support the facts and opinions suggested throughout the paper. The primary information was obtained from a questionnaire given to the classmates. The data was collected and analyzed for its usage throughout the report. However, an important interview was held with the managers of the corporation.

I. Introduction
A. Background
Hilton East Brunswick operates as a hotel in New Jersey. It offers guest accommodations, guest rooms, suites, executive rooms, and dining facilities. The company’s Sports Edition bar provides sports action on television screens, and food and drinks, as well as conducts interactive sports games. Hilton East Brunswick offers an indoor pool, fitness center with sauna and more. The hotel also has many dining options served at Café Restaurant and Sports Edition Bar.

B. Who owns Hilton East Brunswick?
Fillmore Hospitality is the Manager and has an ownership interest in this 405-room hotel with 30,000 square feet of meeting space. Fillmore is the new company that will be managing the Hotel and they seem to be a very interesting company that will try to make this hotel very successful.
Rooms: 405
Business center
Fitness center
Internet access
Pets welcome
Pool
Restaurant
Bar

C. Restaurant/Bar
The Café Restaurant
The newly renovated Cafe offers casual but sophisticated dining. The Cafe features American cuisine with an emphasis on light and creative dining in an atmosphere of open spaces and natural light. Serving Breakfast, Lunch and Dinner.
Hours of Operation

Monday
6:30 AM - 10:00 PM
Tuesday
6:30 AM - 10:00 PM
Wednesday
6:30 AM - 10:00 PM
Thursday
6:30 AM -
Show More

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