Advertising's Fifteen Basic Appeals Summary

Words: 567
Pages: 3
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Jib Fowle writes “ Advertising’s Fifteen Basic Appeals” (551), he offers a psychological perspective on young adults, that cigarette ads focus on advertising to its consumers on sub rational desires and impulses, to find an emotional link into a person's mind that influences to smoke. That cigarette companies like Camel and Phillip Morris advertises their brand of cigarettes that mainly targets a young adult’s emotional appeal of their need to for guidance, a need for affiliated, and need for sex.

In 1940, Camel printed an advertisement “More Doctors smoke Camels” (578) they are promoting that their cigarettes are better than other brand name cigarettes and that with doctors that specializes in health of humans, are smoking their brand
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Cigarettes And Young Adult Analysis

“Cigarettes and Young Adults” Jib Fowle writes “ Advertising’s Fifteen Basic Appeals” (551), he offers psychological perspective on young adults, that cigarettes ads focus on advertising to its consumers on sub rational desires and impulses, to find an emotional link into a person mind that influences to smoke. That cigarettes companies like Camel and Phillip Morris advertises their brand of cigarettes that mainly targets a young adult’s emotional appeal of their need to for guidance, a need for affiliated…

Words 571 - Pages 3