at the grocery store without thinking about where and how the item was
produced. The thought of processing and complex genetic modification
seldom crosses a consumer’s mind especially when it comes to food, a
basic necessity of life. Food, being one of three man’s basic needs,
is probably the last thing to be thought of as being modified in any
way .As difficult as it may be to acknowledge the combination of food
and research science it is the reality which many consumers are
unaware of. The Future of Food, a documentary made in 2004 presents
its audience, today’s consumer, with hidden truths about the
production of food in a credible way. By interviewing people who have
credentials and are knowledgeable about the topic, presenting
real-life cases, and using a narrative style, Director Deborah Koons
Garcia meets the purpose of informing consumers of where their food
comes from and therefore effectively makes an ethical appeal to the
To establish credibility, the documentary includes interviews with
people who are knowledgeable and have credentials in the area of food.
Several of the individuals interviewed are researchers, directors, and
ecologists. The first interview is with Andrew Kimbrell, an executive
director of the Center for Food Safety. His title with the Center for
Food Safety carries weight and works to build his ethos. He is viewed
as a person in authority and therefore gains the audience’s attention.
Kimbrell talks about the controversial issue of patenting live
organisms. He states facts about Monsanto’s patenting of seeds and the
creation of monopolies on certain plants. The second interview is with
Dr. Charles Benbrook, former director of the Board on Agriculture.
Like Kimbrell, his title along with the Board on Agriculture makes an
ethical appeal to the audience. The rest of the interviews are with
researchers and ecologists who have command over the science behind
genetic modification. They make reasonable claims that are backed up
with evidence, making them seem trustworthy to the audience.
The documentary not only establishes credibility by interviewing
people who have credentials, but also by presenting real life cases. A…