Malachowski’s final point is the Moral Character and the moral significance of their organizations. The Evolutionary Paradigm believes that greed and self interest can produce a financial outcome and competitive advantage in the marketplace. Moral character is considered a disadvantage as it misleads to poor productivity. However, Malachowski considers the concept of moral character positively as it can imply a variety of attributes such as loyalty, integrity and honesty. From the perspective between business practice and moral character, society views this relationship as the primary cause of performing good or bad acts, as each act requires a triggering cause responding to external circumstances, normally in the form of a sense-impression. If a business is unmoral and solely seeks benefits without considering the human character, then this action may ultimately influence people’s personal lives as well.
As a final point, I agree with Alan Malachowski’s key issues on morality and proper ethics in the business competition because when a company adapts an acceptable moral performance, such conduct gains my conviction that the entities goods and services are credible, safe and dependable. Companies that strive to engage in moral ethics and behavior benefit from a good corporate reputation and hence, create a reputable status, and this in turn, increases their competitive advantage by