Alcohol And Drinking Culture

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According to literature review, people normally acquire attitudes, expectations and intentions about alcohol from childhood, and this knowledge is strongly influenced by alcohol and drinking culture of the society in which they belong (Rolando et al., 2012). For example, EP explains that he comes from a small town where drinking is strongly encouraged. It is completely normalized and is often seen as an insult if a person chooses not to drink with their peers and the community. Alcohol socialization is the process by which a person approaches and familiarized with alcohol and learns about the values connected to its use (Rolando et al., 2012). Research shows that young people develop alcohol expectancies before having any direct experience