All-Natural Burger Commercial

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The finally commercial chosen was the audaciously lewd Carl’s Jr. All-Natural Burger. In this commercial a woman who seems to be completely naked walks through a highly populated flea market. As she walks the sunny vibrantly strikes her skin and hair. While she makes her slow stroll through the flea market the man completely lose focus in what they were doing and become seduced by her effrontery. She is also blocked throughout the by apples, melons, and water, to hide her nudity, however, the apples and melons were an innuendo towards her female body parts. She also begins to narrate how she enjoys the exposure only to realize at the end of her walk that she was actually in a revealing two piece bikini. Also the exposure she was depicting was …show more content…
The bias addressed most prominently in the commercial was that of sexism. In American society it has become a social norm to belittle women and dehumanize them by labeling them sex symbols. All throughout the commercial not one man spoke to her or acknowledged her as a human. In fact all the men who noticed her never looked at her face, and the men who were not lust filled completely ostracized her. These men in the background would not even look in her direction. Viewing this commercial shows how in the American society it is considered that the only way for women to gain a man’s attention is if she exposes her self to them. This is very destructive to women and not only disrespectful but also causing them to feel insecure and worthless. The article “Depicting Women as Sex Objects in Television Advertising: Effects Body Dissatisfaction,” by Howard Lavine, Donna Sweeney, and Stephen H. Wagner accurately describes the harm of sexism and how it effecting women. In the article Lavine, Sweeney, and Wagner, perform and experiment to she how sexism affects both men and women. Surprisingly, the results for men and women were vastly similar; however they still concluded that the sexist advertising is capable of causing a lot of harm. In the text they
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