Allround Case Study Marketing

Words: 405
Pages: 2

Some of the key marketing concepts observed throughout this simulation are pricing, sales promotion and of course new product development. In the case of the first product of Allround, the product price demonstrated that the product was set a premium. Even during the period zero Allround was selling at MSRP of $5.49 which far exceeded the price of any of its competitors. We then continued the keep the price relatively high at $5.39. Therefore demonstrating that Allround pricing was value based, because although the price could have been lower, the customer still continued to buy and like the product that was Allround. However this was not the case for Allright, when we originally brought the product to the market, our original strategy was