American Consumer Culture Case Study

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1. According to the text, consumer culture is defined as the commonly held societal beliefs that define what is socially gratifying. How does this case defy commonly held societal beliefs in American consumer culture? What CSV dimensions are most involved?

This case defies the commonly held societal beliefs in America that everyone is shopping for a family or a large group of people. Store promote buying in bulk to get a better deal because most people like to buy a large number of items. This case shows that not everyone can befit from the promotions that give the consumer more product. The CVS dimensions that are most involved are power distance and indulgence.

2. Imagine yourself as the store manager of the grocery store where Al is shopping. How might you address his needs and the …show more content…
I would take into consideration that single people do not like the promotions that make you get more product but for a discount. I would try to have a variety of different types of sales. For example, one week it might be buy two get one free on the boxes of blueberries. That same week I would try to run an offer on strawberries or similar product that each box is 25% off. That way the families will be more inclined to buy blueberries that week and the single people will be more inclined to buy strawberries.

3. What problems directly related to socialization and culture do you see within this case?

The socialization issue is that it is not being observed that not every shopper is shopping for a family. There are a lot of people out there who are shopping for one or two people. Everything I grocery stores are there to cater to people shopping for large groups of people. The culture needs to find ways to make it acceptable and easy to be shopping for one person. These new generations are focused on their jobs and being successful not making a
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