1. Who are the main players (name and position)?
Amy Scherber - owner and founder of Amy’s Bread
Toy Kim Dupree – manager of Amy’s Bread who is very involved in day to day operations and decision making and is also very trusted by Amy.
2. In what business or businesses and industry or industries is the company operating?
Amy’s Bread is a specialty bread and pasty store. They specialize in handmade baked goods and are a wholesale supplier to many of New York’s prominent restaurants, hotels, and gourmet food shops.
3. What are the issues and problems facing the company? (Sort them by importance and urgency.)
a. There is not enough space in the current location to meet the business demands.
b. The limited …show more content…
Firm Overview and Introduction to the Case
Amy’s Bread is a specialty bread and pastry store that was founded in 1992 by Amy Scherber in 1992. The bakery serves high-quality, handmade breads made out of the finest ingredients. Amy’s Bread serves nearly fifty wholesale customers in the Manhattan area, including some of the finest restaurants, hotels, and gourmet food shops. With the assistance of trustworthy manager, Toy Kim Dupree, Amy has made a promising business that is finally turning a profit and has a large waiting list of wholesale customers.
The waiting list is evidence that Amy’s Bread is facing a dilemma. There is not enough space in the current location to meet the growing business’ demands. The limited space in the current location is barely enough room to handle the current workload and the thought of increasing the workload is threatening bread quality, which Amy perceives as “unthinkable”. If Amy is unable to satisfy the orders on the waiting list, they may turn to one of her competitors for service, which would hurt revenue and possibly the reputation of the business. Amy also wants to become more involved in the retail aspect of her