Analysis Of Mike Jeffries's Clothing Line

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Pages: 1

In 2006, the CEO, Mike Jeffries of teen retailer Abercrombie & Fitch, states in an interview that his business is built around sex appeal (Lutz). In his opinion, fat people are not "cool." Therefore, his clothing line is only meant for the "cool kids." Obese people are constantly teased, making them feel insecure because of their body image, and Mike Jeffries' clothing line is just one example. Thousands of years ago, there was no problem with obesity because people were nomads and had to find their food. Rather, in today's society, people have food available to them 24/7 from fast food restaurants, which is why obesity initially became a problem. ¬Since nomads were no longer nomads, doctors, people battling obesity, and fitness professionals