Analysis Of Sex Lies And Advertising By Gloria Steinem

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A Push to be Perfect “It did what all ads are supposed to do: create an anxiety relievable by purchase.” said David Foster Wallace. Gloria Steinem has seen firsthand the effects of a multitude of corporations altering the realistic images of women in the media through advertisements aimed at women and occasionally men. In addition to the skewed images of women’s physical appearance in advertisements advertisers default to these techniques such as airbrushing or body enhancement, this leads to a man's ideal of a “perfect woman” and creates false stereotypes. Steinem also highlights the main way popular magazines and other types of media created for women is funded through advertising. The Article “Sex, Lies & Advertising” by Gloria Steinem enforces the beliefs about how women are suppressed. Although she argued women should be portrayed realistically which would eliminate the exploitation of women through stereotypical portrayals in advertisements in 1990, today media continues to rely on these tactics. In Steinem’s article she explains how magazines publish ads. Additional to the publications they also include articles related to the ads. Meaning these articles are actually advertising for ads. She calls this a “supportive …show more content…
Anywhere from cooking products to wine and cigarettes and the expectation is the people who buy these products will suddenly become irresistible. Companies such as Casino Fandango or The Nugget use stereotypical imagery of women on billboards to entice men into coming to their casinos. This does not lead to a cause for understanding on both sides on the fight for the equality because women are being portrayed as stereotypical objects. Famous actresses such as Jennifer Lawrence or Marilyn Monroe are often on billboards in order provoke a response from a particular
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