Analysis Of The Fitbit Surge

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In the marketplace, different products that serve different purposes, whether this is a power door in a convenient store, scissors for either right-handed or left-handed people, or a hearing aid for an elderly person. However, there are some merchandises that are based upon every purchaser, regardless of age or preference. This would be considered a “universal design.” There is another category of merchandises called the “age-related designs” that are precisely based on a certain age group or situation. Each manufactured item has a different strategy and design that leads it to success. There is also the possibility to change the original intent of a product with one that suits either the entire market or a specific one. With this in mind, …show more content…
Since this product is mainly based around active lifestyle consumers, there is some areas where older adults might not need the features. There might not be a need for a calories calculator or a daily distance calculator depending on how active the elder consumer actually is. However, to start things off, this product already offers some features that older adults could find useful. The heartrate calculator can figure out the heartrate trend of a person on a twenty-four hour period for seven days a week, the screen size is large enough in order for older adults to not struggle to look at it, and the watch is designed for all day wear, so older adults do not have to worry about taking it off until it is running low on batteries. One thing that could be changed about the watch is that the button control on the product could be easier for older adults to handle. Whether this means a different button look or a touch screen instead of buttons in general, there is potential for it to be unappealing to elderly or those with some diseases such as Parkinson's disease. Another thing that would be viable for this watch is a feature of an emergency call, where it dials an emergency number to assist the person in need. This would appeal to older adults in case they are alone and have no one to help them out. The alarms on this device are also a good feature that could be altered in order to …show more content…
Social media websites are a great provider on publicity because of how much of the population uses them regardless of what age and condition one is in. Television is still one of the most used media sources, making advertising on television fairly profitable overall. Since this watch was intended for activity use, I could see the watch faring well on websites related to exercise too, not just social media. Even establishing a sponsorship from a well-known fitness area (such as LA Fitness) would create some marketing advantages towards the general