Analysis of Three Advertisements by a large Financial Products/ Services Marketer
Date: 28 February, 2014
Assistant Professor, IBA-JU
Golam Tarek Hasan
Jahangir Nagar University
Institute of Business Administration
WMBA Programme, Spring 2014
FIN 513/MKT 512: Financial Products Marketing
Analysis of the Advertisement of Eastern Bank Ltd NRB TVC 2009
At first a past television advertisement of Eastern Bank Ltd NRB TVC 2009 is considered to be analyzed.
Video lnk: https://www.youtube.com/watch?v=oHYPERLINK "https://www.youtube.com/watch?v=o1s7lcFO_XA"1HYPERLINK …show more content…
This is all found after analyzing the Islami Bank mCash TV advertisement.
Analysis of the Advertisement of PRIME BANK LTD TVC
Lastly, a recent television advertisement of PRIME BANK LTD TVC is considered to be analyzed.
Video Link: https://www.youtube.com/watch?v=eBsMHkPfLGHYPERLINK "https://www.youtube.com/watch?v=eBsMHkPfLG0"0
Published on May 16, 2013
Client: Prime Bank
Brand: Prime Bank
Campaign: Retail loans
Production: Freefall Studios Ltd.
Concept of the advertisement: In this TVC is analyzed from the perspective of different marketing Loans. The approach of the whole advertisement clearly indicates that here their target market is Bangladeshi people especially the family persons who have small dreams but cant fullfill for lequid cash. 12 Retail Banking Loan service offer by this