Annotated Bibliography Qualitative Market Research

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Annotated Bibliography Task
Deigh, L., Faraquhar, J., Palazzo, M., & Siano, A. (2016). Corporate social responsibility: engaging the community. Qualitative Market Research, 19 (2), 225- 240.

This article illustrates companies’ corporate social responsibility (CSR) theory has connection with community. The author adopts a case study approach involving three retail banks. They consider it is a challenge that firms how to engage with community. The aim of article is extending corporate social responsibility theory through exploring firms which are related with community. There are four categories, including donation, employee volunteerism, projects and partnerships. In addition, the author states that philanthropy is a significant element of
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