Anthem Blue Cross Blue Shield Swot Analysis

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The Anthem Mission
The mission of Anthem Blue Cross Blue Shield is not unlike that of any other insurance company. Their mission is to improve the health and well being of their subscribers. Anthem’s mission statement claims that people with the best health care coverage actually helps keep them healthy. Specifically they claim to keep people well by:
• Offering large networks of some of the region's best physicians, specialists and hospitals.
• Reminding members to have important preventive screenings.
• Providing programs and information to help manage chronic health conditions.
• Offering related services including dental coverage, life insurance and pharmacy benefits management (Anthem Blue Cross Blue Shield, 2017).
Who is Anthem?
At the