Antismoking Stereotypes

Words: 900
Pages: 4
Open Document
Imagine sitting on your couch, watching your favorite TV show, then all of a sudden on the screen a bizarre antismoking advertisement immerges. The antismoking ad shows a 26-year-old female with half of her jaw missing. The ad follows her doing her daily routine. It ends with something along the lines “smoking is bad for you.” After this, you most probably too scared to even smoke. Antismoking ads are becoming increasingly popular, but some people are questioning their effectiveness. Antismoking ads are advertisements that purposefully dissuade one from smoking or help smokers quit. Antismoking ads are effective because there is a constant repetition of the ads, it depicts highly graphic scenarios, and they show the reality of smoking that …show more content…
People do not believe until they actually see it happen. Realistic stories and events include real people with real experiences that involve smoking cigarettes. This is critical because people best respond to creditable sources and real people are quite creditable Research indicates the most effective antismoking campaigns evoke strong emotion and realistically depict the terrible health consequences of tobacco (Liss). When thinking back to the woman with the missing jaw example, it evoked a strong emotion, which made you never want to smoke. When an ad can achieve effecting ones emotions, it is looked upon as very successful. For example, Rose lived in Texas and began smoking at the age of thirteen. She developed lung cancer that later spread to her brain. After many, many rounds of treatments, Rose died. This shows that with smoking come extreme consequences. The ads show real life diseases and disabilities that change smokers’ quality of life (CDC). This is relevant because it shows that although smoking looks cool, fun, at first, it is not. It can lead to long-term hindrances, and hurt other lives too. Thus, realistic stories do result on an effective antismoking
Show More

Related Documents: Antismoking Stereotypes

Antismoking Stereotypes

Some impressions can last a lifetime. This article (2009) examined the relationship between the different types of antismoking ads and their effects on smoking cessation among different socioeconomic populations. Information from the National Cancer Institute (2008) and from Johnston et al. (2005) was used confirm the idea that antismoking messages that produce strong emotional arousal are perceived to be more effective, are more memorable, and generate more thought and discussion. However, the extent…

Words 348 - Pages 2