If I were a manager at Apple, I too would not license the company’s software or technologies out to other companies. Knowing what I already know does make this decision a little easier for me. However, I would use the payback theory to help with my decision. If I knew that licensing out the technologies would payback dividends in the long run by getting our software into the hands of more clients or help sell more then I would be likely to license out the software. However, the software that Apple has full control of helped build the Apple brand into what it is today. While Apple may have experienced some productivity gains for manufacturing of their software or, would have seen their software operating on other computers – they would have lost the sale of their hardware in the process. Currently, if you want to run an Apple program, you need to have Apple hardware to do so. By only allowing their own machines to run their software they saw sales increase and consumers purchase other accessories (iPod, iPad, etc.). (9 out of 10 dollars spent on computers costing $1000 or more went to Apple (text pg. 190)) Apple can prevent its competitors from taking them down by building a “moat” of products to keep their customers close to them.
Today Apple is one of the most trusted and recognized brands worldwide. They are in fact, the most powerful brand in the world (http://www.forbes.com/powerful-brands/). Apple’s current stock value is $556.18 (google 1/23/14).…
A Trans-National Corporation – Apple, Inc
According to Wikipedia, Apple, Inc is currently the largest technology firm in the world. It has more money coming in (revenue), and more profit (money it makes after all its expenses are taken out) than both Google and Microsoft put together.
It is a multinational corporation with businesses in many countries around the world. According to Wikipedia, as of 2011, Apple has 357 stores in ten countries around the world. It also has an online store…
The personal computer industry has been growing in demand ever since the dominance of Microsoft PC’s and Windows Operating Systems. Macintosh, Apple’s PC, in the 1980s was very successful in penetrating the market. Although the threat of new entrants in the PC industry was low due to various barriers of entry, Apple had to face intense competitive pressure from Microsoft’s PC, which had a dominant grasp over the market. Consequently, the threat of substitute…
There is no doubt that Apple’s successful name is one of the leading, innovative forces in the computer industry. The multi-billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads.
Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and…
A Research on Apple Management
Satya Karan Teja, Enjapoori
Keller Graduate School of Management
Apple, a brand known for the status quote, has gone through many of the crest and troughs throughout its journey from starting to until today. It has en marked its name in the present globalized world as brand known for reliability and trust-worthy. It gave each and every customer a heart full satisfaction in possessing it.
Let’s talk about some realities in the great journey…
Global Business Environment Analysis of Apple
The volatility and evolution of computer industry
Starting from 1976, Apple computer created the personal computer (PC). After IBM transformed the PC from proprietary systems into open structure, PC has been dominated by Wintel (Windows + Intel) structure. Apple insists in adopting proprietary and niche market strategies made them keep losing market share till less than…
1. How much money does Apple Computer have in the bank in Ireland?
Apple went to Ireland, and it managed to bring in $30 billion in overseas profits over a four-year period without paying a dime of corporate income tax to the Irish, American or any other national government. That is one key conclusion in a new report from the Senate…
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Steven Wozniak and Steven Jobs were the true founders of Apple. In 1976, Steven Wozniak designed what is now known as the Apple I. Jobs convinced Wozniak that he needed to try to sell the machine, and on April 1, 1976, Apple Computer was created. (Stewart, 2009)
One of Apple’s drawbacks was the inability for printers to print exactly what was on the…
Apple is steadily focusing on the Asia-Pacific area, and particularly, China. There are some limitations to development in China, but some recent trends have shown this to be a basic area for customer adoption of Apple products and large development for the company in the long run(Panzarino, 2011). Recently, Apple has already seen huge success in China when compared to Japan. China has progressively become a market that is a significant component in Apple’s current financial achievements…
Industry Análisis: Apple Computer
Analyzing the computer industry from 1995 to 2005 seemed to be like analyzing a game of chest between the major competitors. The development is noticeable and the shaping of different corporate strategies could be sensed easily thanks to the different approaches toward the movement of the industry that the companies had; some of them shaped it, some followed it and some helped it grow. In order for us to analyze the computer industry during the up said time…
Apple computer 2002
This case basically introduces the history of the Apple Company, and shows the company’s ups and downs in the computer industry. Apple Computer is the key factor to upgrade computer industry innovation. It is one of the first companies to venture into the computer marketplace. Apple Computer founded in 1976 by Steve Jobs and Steve Wozniack. After launching the first product Apple 2, Apple quickly became the industry leader and ready to change the…