Apple Inc Case Analysis

Words: 911
Pages: 4
Open Document
Apple Inc. is an American Company is known as a multinational technological company headquartered in California. It has various functionalities in different computer business domains. The first functionality is that is designs, develops and sells electronic devices, computer software and online services. The hardware products are the iPhone smart phone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, and the Apple watch smart watch. In terms of software, the software Apple have released so far are OS X and IOS operating systems, the iTunes media player, the safari web browser, and the iLife and iWork creativity and productivity suites. In addition, concerning the online services, all Apple consumers have …show more content…
In 1990, Apple introduced three lower cost models due to some sale drop in market, the Macintosh Classic, Macintosh LC and Macintosh IIsi, all of which saw significant sales due to pent up demand. In 1991 Apple then introduced the PowerBook that had a design that set the current shape for almost all modern laptops. The same year, Apple introduced new IOS system called System 7 that is a major upgrade to the operating system which added color to the interface and introduced new networking capabilities. In the years 1991-97, it was considered as a decline, restricting and an acquisitions state. In this stage, the Penlite was Apple's first attempt as a tablet computer. In this period, Microsoft gained a lot of interest in the market since it focused on the easy cheap software commercial computers. Whereas Apple relied on rich engineering and expensive experience. In the range between 1997-2007, the Apple Machintosh was developed. In addition, this time was a platform formation of the next highly fruitful generation in the apple company. Where this range is after the year 2007, where Apple added to the phone investments, multimedia player and others iPods and iPads …show more content…
In 2011, Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies. Cook's catchphrase to describe his focus on the company's operational arm is: “Nobody wants to buy sour milk”.
During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. This trend was largely reversed in the late 1990s, beginning with Apple's adoption of the PCI bus in the 7500/8500/9500 Power Macs. Apple has since adopted (and often co-developed) industry standards such asUSB, AGP, HyperTransport, Wi-Fi, and others in its products. FireWire is an Apple-originated standard that was widely adopted across the industry after it was standardized asIEEE 1394.

Competitions and
Show More

Related Documents: Apple Inc Case Analysis

Case Analysis on Apple Inc Essay

1.0 Introduction Apple was founded in 1976. It is a relatively young company; a company with its own unique philosophy as to the way things ought to be. Apple exerts significant creative influence on the technology industry. Today, the company has three major products: Mac computers, iPod music players, and the iPhone. In addition to these offerings, the company also offers operating systems, developer tools, and database software. Apple’s recent success in the marketplace is founded on a philosophy…

Words 4888 - Pages 20

Essay on Apple Inc., Strategic Management Case Analysis

Apple Inc., Strategic Management Case Analysis GB520 Strategic Human Resource Management: Unit 1 March 13, 2012 Apple Inc., Strategic Management Case Analysis What is Strategic Management and why is it critical to the success of an organization meeting its goals and mission? Strategic management is the application of the basic planning process at the highest levels of the company. Top management sets goals for the performance of the company carefully formulating, implementing and evaluating…

Words 1070 - Pages 5

Case Analysis: Apple Inc., 2012 Essay example

Case Analysis: Apple Inc., 2012 IBM introduced the personal computer into the mainstream in the 1980’s, after Apple pioneered the first usable “personal ” computing devices. By the early 1990’s, lower price and expanding capabilities drove the growth of “Wintel” (the windows OS combined with an Intel processor). The revenue growth continued through the early 2000’s then lowed over the next decades. The personal computer (PC) industry is in high dynamics, with new products emerging and old technology…

Words 1583 - Pages 7

Madalyn Chaffin Strategic Plan For Apple Inc.

Strategic Plan for Apple Inc. CO 469V-03 Capstone Dr. Carroll Executive Summary Situation Analysis Apple Inc. needs a communication plan to strengthening the company image and rebuild confidence and retention, specifically among the investors. The effectiveness of the communication plan could be limited by Apple Inc. communication concerns leading to threatened credibility of information, the competitive business environment and the current economic downturn. Apple Inc. can provide information…

Words 3338 - Pages 14

BUS475 Assignment 1 Essay examples

Social Performance of Organizations Business And Society 7/20/2014 Apple Inc. is an American multinational corporation that designs, develops, and sells consumer electronics, computer software, online services, and personal computers (www.apple.com). Apple is a very established and diversified company that offers consumers several choices in electronics that has the capability to simply our daily lives. In my opinion, Apple’s most successful product consists of their mobile devices…

Words 1263 - Pages 6

Essay about Apple Inc. and Product (Red) Marketing Partnership Report

Introduction Apple Inc. is an American global organisation that designs and sells consumer electronics, computer software and personal computers. Examples of Apple Inc.'s products include the iMac, iPod, the OS X operating system, and the iTunes media browser. (RED) is an AIDS charity who's aim is to raise awareness and funding to help eliminate AIDS in Africa. To help achieve their aim 'Product (RED)' was introduced, which is a brand licensed to partner companies, such as Apple Inc., who create…

Words 1195 - Pages 5

BUSINESS STRATEGY Essay

BUSINESS STRATEGY Apple Case Study MQP-Business[Group 1] Chinedu Madubuike (Murphy) Siyan Zhu (Laceiz) Yucheng Li (Levy) Hongrui Xu( Carey) CONTENT LO1. 4 INTRODUCTION 4 HISTORY 4 MISSION AND VISION 5 DEFINITION OF STRATEGY AND STRATEGY PLANNING CONCEPTS 6 APPLE CURRENT STRATEGY 7 LONG/ MEDIUM TERMS GOALS 8 PRODUCT LIFE CYCLEProduct Life Cycle 9 LO2. 10 PESTEL ANALYSIS 10 SWOT ANALYSIS 17 ANSOFF MATRIX ANALYSIS 21 ANAYLIZING APPLE INC WITH PORTER'S FIVE FORCE 24 BOSTON MATRIX 33 LO3…

Words 9480 - Pages 38

Bus 599 Assignment 4 Strategic Management Of Apple Inc Essay

Strategic Management of Apple Inc. and Samsung Group Your Name here BUS 599: Strategic Management Professor Name here Date Analyze the existing business strategies, domestic and global environments, industry, and internal capabilities for both Apple and Samsung. Assess the significant manner in which company’s mission and vision align with the long-term goals and strategic direction of the organization. The strategy used for the young Apple Inc. was considered as non-cooperative strategy;…

Words 2690 - Pages 11

Final Essay

Executive Summary : Apple Inc. is a publically traded company that focuses on designing and manufacturing upscale electronics for personal and professional use. Apple started with redesigning and modernizing the personal computer and since then has innovated electronics such as personal music devices, or MP3 players, smartphones, tablets, computer software, smartphone applications. Apple has also developed two of the most iconized media browsers including iTunes and the App Store. Apple Inc. was foun…

Words 2320 - Pages 10

Quality: Personal Computer and Bargaining Power Essay

as companies like, Nokia and Verizon, Samsung etc are coming up with phones that have large memory units for storage of music and online music stores where consumers can purchase songs on their phone. Apple hasn’t ignored this growing cell phone trend when last year they released the iPhone. Apple has continued to differentiate their mobile phones from others in the market by offering phones with features such as a camera with a flash and high quality viewing for songs, videos and photo’s. This in…

Words 1429 - Pages 6