Tim Cook has begun to stir things up inside of Apple angering some and pleasing others. The company is slowly becoming more and more corporate. Tim Cook has become more open with both investors and employees. The secrets that shrouded the mystery of Apple seem to be disappearing and many of the long time problems with-in the company is being resolved. Tim Cook has capital expenditure of $7 billion planned which it appears will be used towards increasing growth and volume. Max Paley, former engineering VP, had this to say on the changes at Apple, “It looks like it has become a more conservative execution engine rather than a pushing-the-envelope engineering regime”. Tim Cook is centered around operational efficiency going so far with cost saving cuts as to restructure the employee-scheduling system of the Apple retail stores and cutting hours so drastically that there were rumors of a layoff. Cook was bombarded by a firestorm and immediately reversed his mistake.
Tim Cook and Steve Jobs are truly different leaders. Cook enjoys the company of the employees around him and often times sit at random in the library to talk with them. Everyone inside Apple seems to be happier and less afraid that their necks are on the line at all times. Cook has gone on to fire Scott Forstall who was Steve Job’s software engineer and Senior VP of the iOS software and had a very close relationship with Steve Jobs. “Management discord in Cupertino, as illustrated by the recent ouster of Scott Forstall, the head of Apple's iOS software group, is another cause for concern. Apple must "develop a