Apple Marketing Strategy Essay

Words: 842
Pages: 4

Kevin Joyce
Brian Lopez

Apple Corporation Marketing Strategy

Apple is a leading innovator in numerous technological markets, which includes the computer market, tablet market, smartphone market and the MP3 market. Being a leader in these industries comes with many challenges due to the number of competitors in each of the markets. Their main competitors are HP and Dell when it comes to the computer industry. Samsung, Google, HP and Dell are also primary competition in the tablet market. Apple was far and away the leader in the smartphone industry, however Google’s Android and Samsung’s Galaxy are becoming increasingly popular and they have become Apples principal competition. Apple brought MP3 players to a whole new spectrum when
…show more content…
Apple makes this happen like none other in their industry and that’s why they are the leading innovator in technology.


Bilton, Nick. "Whats next for Apple Tv?" New York Times 31 Oct. 2011. Business and Company Resource Database. Web. 2 Nov. 2011. <>.

"Samsung No. 1 in Smartphone Market, but Apple Will Bite Back Says Juniper Research." Internet Wire 1 Nov. 2011. Business and Company Resource Center. Web. 2 Nov. 2011. <>.

Seff, Jonathan. "Apple TV Adds Vimeo, TV Show Streaming." Macworld Nov. 2011. Business and Company Resource Center. Web. 2 Nov. 2011.