It has been years since apple become a market leader, not only a market leader, which results in sales growing year after years, but as well as a leader in its branding fields. It is hard to come out with a single product when thinking about the brands, in fact, all the products are welcomed and being used for multiple purposes in customers’ hands accompanied with the designs and philosophy behind.
According to Christane Moorman (2012) in her article named “Why Apple is a great marketer” she pointed out three main points that support Apple’s success, they are: empathy, focus and impute. Empathy means Apple can always understand customers’ needs better than other brands; focus means when managing to deliver the best products, Apple will have to eliminate all the unimportant opportunities to be the best. Lastly, impute means that Apple will stick to the best product designs to convince people that Apple’s Products are in premium quality. This three simple word has been working as the pillars of Apple’s framework in their strategies and production lines.
One of the aspects that has become an increasingly important part of the Apple philosophy over the last decade or so is the importance of having products that are as desirable because of their looks as they are because of the performance. It is because of this dedication to elegance in their devices that has led to having the Apple logo on a gadget means it is synonymous with quality, but more importantly with a stylish device too.
Besides, Innovation has been the concept of Apple’s product design for years, even if under the absence of Steve Jobs. Tim Cook (2012) pointed out that: “We're constantly focusing on innovating. We believe in the simple, not the complex. We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.” Indeed, the concept of innovation is visible through every single products