By Patrick Parnaby
Durham Bus and Coach
this presentation we will discuss:
A brief overview of the business.
Principles of successful internet marketing
Recommendations in a campaign proposal of the
methods mentioned above.
A selection of online media and media techniques.
Clarification of why these ideas were put forward.
Durham Bus and Coach Ltd.
Maintenance and repairs for Buses, Coaches, and Trucks.
Established in 2001.
Branches at Ferryhill and Blaydon.
Breakdown recovery service throughout North East.
Services include:- Major overhauls
receive indefinite manufacturer training, keeping them up-to-date.
updated diagnostic software for Bus and Truck electronic systems.
servicing from basic inspection to full engine refit/replacement Courtesy
Vehicle Hire – 8, 16, 24, 49, 57 seats
--Areas to Address:
Social Networking, Affiliate Marketing, Keywords, Brand
Marketing, Website Content
Principles of EMarketing
The Seven P’s:
Principles of E-Marketing
The Five S’s
Search Engine Optimisation
does this show? Search Engine Optimisation
help search engines determine what a website is based on and how relevant to a user’s search they are.
Marketi ng Site
Objecti ves Brand
Campaign Proposal (Ctd)
Trackin g Sponsorsh ips Newslett ers and
Second ary Objecti ves Discoun ts Paid
Online Media and
Social Networking – “Like”, “Follow”, “Tweet”
Video Advertisements – John Lewis, GoCompare
John West, Sheila’s Wheels
Distinctive Logo/Slogan –
Search Engine Optimisation – Keywords, Links,
Content Marketing – “Good content marketing makes a person stop…read… think… behave… differently” Why will this be successful? Cost
Successf ul? Structured
P’s / 5 S’s of E-Marketing
and Marketing Techniques
business - The 7 Ps of Marketing | Entrepreneur.com. 2013. Marketing, business - The 7 Ps of Marketing | Entrepreneur.com. [ONLINE] Available at: http://www.entrepreneur.com/article/70824 .
[Accessed 10 December 2013].