Tyneca M. Allen
Dr. Chuks Agada
April 26, 2015
Create a consulting contract that defines the boundaries of your analysis and objectives of the project.
To survive in today’s competitive marketplace, hospitals are faced with the challenge of becoming more market driven: they must identify and satisfy the needs of their customers in a manner superior to that of other hospitals offering competitive services. Understanding the nature of this new focus on competition has become a matter of life or death for many hospitals because of the rapidly changing nature of the healthcare environment (Pinto, 1990). In order to better create the conditions for the successful development and introduction of these new programs and services, a variety of management and healthcare professionals must maintain effective and supportive work relationships (Pinto, 1990). Successful implementation of new healthcare services often requires the creation of hospital project teams and the joint efforts and combined expertise of a variety of relevant functional departments (Pinto, 1990). Project teams must to be effective in the following areas to improve their productivity goals.
Healthcare marketing personnel are responsible for targeting appropriate market segments, developing marketing strategies, and creating promotional campaigns.
Finance and administrative members often oversee concerns related to cost minimization and maintaining peak levels of efficiency and usage of the new service.
Finally, physicians, nurses, and members of ancillary support departments have an equally large stake in the success of a new hospital program. They can ensure that the new service is technically adequate and provides the type of health benefit that potential customers in the marketplace have a right to expect (Pinto, 1990).
First, we must establish a collaborative relationship with the project teams. Second, solve the problems of ineffective productivity and providing patient information in a timely way, so they stay solved. Third, ensure attention is given to both the technical/business problem and the relationships with the project teams (Block, 2011). The objectives are to improve the teamwork of the different department staff for better productivity and providing patient information.
Explain the kinds of information you seek and your role in the project. The cooperation of the project teams to better analyze and resolve the situation is crucial. They are expected to be responsive and provide the assistance needed to solve the problem (Block, 2011). The consultant will gather the information needed for problem analysis and decide what methods of data collection and analysis to use (Block, 2011). Goals have long been viewed as important to organizational and project team effectiveness. Goals often represent the driving force behind individual activity in an organizational setting. Although a variety of goals exist in each organization and, indeed, within every individual, one frequently overlooked type important to the study of cross-functional cooperation is a superordinate goal. Sherif (1962), originally introduced the notion of the superordinate goal and demonstrated its usefulness for enhancing cooperation and minimizing conflict among group or team members. Superordinate goals are defined as goals that are urgent and compelling for all groups involved, but whose attainment requires the resources and efforts of more than one group (Sherif, 1962). The essence of Sherif's theory is that competitive goals cause intergroup conflict, but superordinate goals give rise to intergroup cooperation. In this study, superordinate goals were defined as an overriding purpose, goal, or set of goals that is shared by all members of the project team. Information needed to analysis the project team would be rules and procedures that are in place. What are the channels each team has to go through to meet