ASSIGNMENT COVER SHEET
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Student ID No.:
Unit Assessor’s name:
Dr. Patrick Gillett
Wednesday, 12th November, 2014
I have read and understand the Rules Relating to Awards (Rule 3 Section 18 – Academic Misconduct Including Plagiarism) as contained in the SCU Policy Library. I understand the penalties that apply for plagiarism and agree to be bound by these rules. The work I am submitting electronically is entirely my own work.
(please type your name)
Managing Organisations (MNG10247)
Assignment 1 tasks
Place your answer in the spaces provided. To assist the marker, please use a blue font colour to identify your answers.
Limited details of a particular publication are provided below. Use the Library’s ‘OneSearch’ function to locate the publication and identify (i.e. insert) the missing information. (1 mark)
Tip: don’t use the ‘Advanced’ search function but do not use ‘10th Ed’ as one of your search terms.
Author: James A. O’Brien and George M. Marakas
Title: Management Information Systems (10th Ed.)
Publisher and their location: McGraw-Hill/Irwin Education, New York
Year of publication: 2011
Use the ‘articles’ search function on the library’s home page to locate the following paper:
Strategic marketing and operations relationships: the case of the lean enterprise.
Copy and paste the ‘Abstract’ section of the paper in the area below (i.e. before Task 3):
Commentators are increasingly suggesting that marketing may be suffering a 'mid-life crisis' and that marketing research and practice is stagnating and loosing corporate influence. In parallel, the management of operations is gaining increasing organisational attention and research prestige. One of the most influential of the new operational strategies is the lean enterprise, which proposes organisational design based around its own core principles, extending from raw materials to final consumer. In this paper, we investigate the short-comings of the value definitions contained within the lean enterprise, and propose that an opportunity exists for the strategic integration of marketing activities and lean operations to provide marketers with access to a tool kit for quality and efficiency improvements, whilst at the same time resolving shortcomings in the lean enterprise to improve organisational effectiveness in the marketplace. [ABSTRACT FROM AUTHOR]
Copyright of Journal of Strategic Marketing is the property of Routledge and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
With the limited information available, use the library database ‘Proquest’ to locate the following journal article and provide the missing information. Tip – use the ‘advanced search’ function. (1 mark)
Authors: Saunders, Max, Mann, Robin and Robin Smith
Title: Implementing strategic initiatives: a framework of leading practices
Publication: International Journal of Operations & Production Management