Professor Jean-Francois Orsini
Bus 309- Business Ethics
August 20, 2014
Assignment 2: The World’s Most Ethical Companies
Google is the fastest growing internet company in the world. Google was created by Larry Page and Sergey Bin while there were students at Stanford University. Their mission statement was "to organize the world's information and make it universally accessible and useful." The company has purchased many companies and has also partnered with companies in research and advertising. Through it, all the company has focused their attention on ethical programs and practices. Google focus on this core principle has helped this company with their success. The company has encouraged ethical behavior, organizational culture, and compliance programs. The company shows how to maintain success and keep employees happy at the same time. All of Google's employees play an important role in Google achievements and success.
Google ranked first in 2007, 2008, 2012 and fourth place in 2009 and 2010 as one of the best companies to work in Fortune magazine.
They are dedicated to delivering the highest standard on the internet world. Google has a morally responsible towards their stakeholder, employees, consumers, and the environment. They have to make sure the company has effective interaction with all of those involve ensuring ethical compliance programs and communication.
Google has been behaving in a morally responsible way towards the consumers by ensuring effective communication with them. For example, in 2003 the company experience Click Fraud. To ensure that the consumers were protected Google terminated Auction Expert's AdSence accounted and credited back advertisers for every click that was generated by the site. The company then brought forth legal action against Auction Expert's Adsence. "We are vigilant in protecting our advertisers and the integrity of our programs. We have sophisticated technology that detects and eliminates fraud. This lawsuit against Auctions Expert demonstrates the success of our anti-fraud system and that we will take legal action when appropriate,'' said Google spokesman Steve Langdon.
Google understands that the community, which consists of its customers, is imperative their success. It has also adopted different philanthropic practices. In 2004, the company formed a not-for-profit philanthropic google.org. Its mission is to create awareness on climate change, global public health and global poverty. In 2008 Google announced "project 10." This program accepted ideas to help communities that Google users voted for their favorites. The company revealed the winners and gave a total of ten million dollars to ideas; it ranged from non-profit organizations and education.
Google has a moral responsibility toward their employees. This company has the most sought after jobs in the world. They offer many interesting perks to their employees. Besides the affordable health care for families and domestic partners, they have a doctor on campus 24 hrs a day. So if you or anyone in the family can't make it to a doctor's appointments they can be seen on the grounds. Another way they show moral responsibility to their employees is through death benefits. For instance, If a Googler has an untimely death, their stock vests are paid out immediately along with the life insurance. The spouse or domestic partner will get 50% of that person salary up to ten years. If any children are involved, Google will pay that child an additional $1000 a month until they reach the age of 19 or if in college up to the age of 23. Another example will be an expecting mother and father or adopting parents; the mother is guarantee 18 weeks after delivery to be home but a father receive six weeks of paid time off to be home also with the family. The same goes with adopting children. They also give the employees "baby bonding bucks" to help with the expense of a new baby or adoptive child. There are many