When concedring a career in any field one should do some research on the outlook of the dynamics in play. First, look at what it takes to become proficient in the selected field, then ask yourself do I have what it takes to be productive in this field? Secondly, do some reasearch on what the outcomes might look like for executing such tasks; for example, is there a demand for such a career in other words will it be hard or easy to get a job in the desired field? Also, how much education will I need, how much will I make? Finally, are all the components worth it? Here I will give you an example of some points to look into when considering a career in marketing they are as followed, level of education, prospect of employment, and growth of related occupations. With technology at our fingertips one can easily obtain the latter information for any job. Thus, here is what I gathered for a career in marketing. The median pay a marketing manager in 2012 was about $115,750 per year which is higher than the income made as a manager in public relations and also as a sales manager. For an entry-level position one most possess a bachelors degree, which means that a person can gain employment straight out of a four year university without having to perssue any more higher education; however, the latter is subject to change like everything in life especially today with the fall down of the economy. The prospected job outlook in marketing is that of 13%, which is higher than that of…
what people in public relations do, but in a funny way. In the book it constantly talks about how Public Relations is a job trying to manipulate how the public feels about a certain person or company. This was portrayed well in the episode because it was all about how the police department felt about the man/his staff in office. But in the big picture, it was all about the public being under the impression that everyone in authority over the town got along. The public relations department knew…
ACADEMIC YEAR: - 2011-12
PATEL GROUP OF INSTITUTION, MOTIDAU
Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking a view of the whole business organization and its ultimate objective concern for marketing must penetrate all areas of the enterprise. Market survey in today’s competitive world is a must for every organization.
This project is a study of market potential…
Public relations departments may perform any or all of the following functions:
Press relations or press agency: Creating and placing newsworthy information in the news media to attract attention to a person, product, or service.
Product publicity: Publicising specific products.
Public affairs: Building and maintaining national or local community relations.
Lobbying: Building and maintaining relations with legislators and government officials to influence legislation and regulation…
contribution to PR
1. Business and industry should align themselves with public interest
2. Dealing with top executives and carrying out no program unless it has the active support of management
3. Maintaining open communication with the news media
4. Emphasizing the necessity of humanizing business and bringing its PR down to the level of employees, customers & neighbors
IVY’S LEE PRINCIPLES
1. Inform the public 2. Messages must link to performance 3. Company’s performance determines…
What is Public Relations?
PR can be defined as the activity which helps to establish and maintain mutually beneficial relationships between an organisation and its publics.
Public relations covers a wide variety of tasks and typically changes from day to day.
The following activities however, are the main activities which PR professionals are generally involved in:
• Initiating and planning PR campaigns (this involves, defining goals, analysing problems…
In order to understand our selves, we must first understand public relations. I find my self constantly drawn back to the subject of public relations. While it is becoming a hot topic for debate, several of todays most brilliant minds seem incapable of recognising its increasing relevance to understanding future generations. It is an unfortunate consequence of our civilizations history that public relations is rarely given rational consideration by the easily lead, whom I can say no more about…
Intro to Public Relations
30 September 2014
Journal Entry 5
Q1: I believe that it would be quite easier to persuade smaller groups then larger groups of people. Subjects become issues when the subject catches the attention of the group one is speaking to. Debates, discussion involving opposing points, will lead to agreements. This is known to people as public opinion. According to our book, public opinion, is the predominant attitude of a community. It says in our book," public relations…
Public Relations and Promotional Writing
January 28, 2013
Established in 1988, Jeffery Hollender is the co-founder, executive chairperson, and chief-inspired protagonist of Seventh Generation. This company is an independent, privately-owned company in which focuses on preserving the natural air indoors and maintaining a clean environment without all the harsh chemicals of cleaning products. Seventh Generation has gone out of their way to create what is called the Seventh…
information I learned from Sherri Goodman and Jody Seal. Their presentation gave me relatable and useful insight in the world of corporate public relations of which I was unaware. The first piece of information I learned from Sherri Goodman and Jody Seal is a very clear-cut description of the functions of corporate communications.
Being a corporate public relations professional means being responsible for internal communications (which entails intranet communications such as articles, videos, photography…
This essay aims to highlight the contributions of public relations at the strategic level. J L Thompson (1995) defined strategy as a means to an end, and he writes,” The ends concern the purposes and objectives of the organization. There is a broad strategy for the whole organization and a competitive strategy for each activity.” The significance of strategy is allowing practitioners to set their work in the wider organizational context. The concept of strategy is made clearer by Mintzberg…