assignmnt on hyundai 2 Essay

Submitted By mtaneca
Words: 4857
Pages: 20

Royal Business College
Submitted by- Gurpreet Singh

SubmittedTo-Gauri Patil

Assessment task 1-
Case study task:
Analysis and assess marketing performance and current strategic position.
1. Ans. Hyundai Swot Analysis-
Strength

Weakness
Strong brand

Growing brand

Serving worldwide

Large manufactures
Product recalls

Shortage of spare parts

Production losses

Low sale in Japan

Opportunities

Threats
Hybrid cars

Provide training to dealers

Develop fuel efficient cars

Boosting fuel efficiency
Exchange rates

Inflation

High fuel prices

Competition

SWOT analysis for General Motors (GM) -

Strength

Weakness
Global presence

New vision and strategy

Well performing brand

Strong brand portfolio

High cost structure

Car recalls
Opportunities

Threats
Changing consumer needs

Increasing fuel prices
Rising raw material prices

Exchange rates

SWOT analysis for Ford motor company-
Strength

Weakness
Economical initiative

Strong position in US market

High cost structure

Poor environmental record
Opportunities

Threats
New emission standard

Increasing fuel prices
Intense competition

Decreasing fuel prices

SWOT analysis for Toyota motors corporation-
Strength

Weakness
Innovative culture

Brand reputation valued at $30 billion

Industry leader in production and sales

Large recalls

Weak presence in the emerging markets
Opportunities

Threats
Positive attributes towards green vehicles
Changing customer needs

Fluctuating fuel price
New emission standard

2) Product Portfolio for Hyundai-
Hyundai i10
Parent company- Hyundai
Category-Small car
Sector- Automobiles
USP- Design and Affordability
Segment- Small car segment
Target group-Young middle class and upper class

Portfolio for GM (General Motors)

Parent company-Chevrolet
Category-SUV
Sectors-Automobiles
USP-smooth ride and design
Segment-suv segments
Target market-Family or transport operator

Portfolio of Toyota-

Parent company –Toyota motor company
Category-Sedan
Sector-Automobiles
Tagline/slogan-Be envied or envy
USP-innovative utility features.

Portfolio for ford-
Parent company-Ford Motors
Category-Sedan/Hatchback
Sector- Automobiles
Slogan-Feel the difference

3. Ans-
Comparative and Competitive Analysis
For Hyundai and GM
HYUNDAI
GM
STRENGTH
Strong brand
Global presence
Growing brand
Strong brand portfolio

Weakness
Product recalls
High cost structure
Shortage of spare parts
Brand dilution
Low sales in Japan
Bureaucratic culture
Opportunities
Develop fuel efficient cars
Positive attitude towards green vehicles
Hybrid cars
Increasing fuel price
Provide training to dealers
Changing customer needs
Threats
Conflict between south and north Korea
Fluctuating fuel prices
Exchange rates
New emission standard
High Fuel prices
Rising raw material price

For Hyundai and FORD
HYUNDAI
FORD
STRENGTH
Strong brand
Strong position in us market
Growing brand
Economical initiative

Weakness
Product recalls
Poor environmental record
Shortage of spare parts
High cost structure
Low sales in Japan
Unprofitable Europe operations
Opportunities
Develop fuel efficient cars
Positive attitude towards green vehicles
Hybrid cars
Increasing fuel price
Provide training to dealers
Growth through acquisitions
Threats
Conflict between south and north Korea
Decreasing fuel price
Exchange rates
Rising raw material prices
High Fuel prices
Fluctuating exchange rates

For Hyundai and Toyota
HYUNDAI
Toyota
STRENGTH
Strong brand
Innovative culture
Growing brand
Brand reputation valued at $30 billion

Weakness
Product recalls
Large recalls
Shortage of spare parts
Weak presence in the emerging markets
Low sales in Japan

Opportunities
Develop fuel efficient cars
Positive attitude towards green vehicles
Hybrid cars
Increasing fuel price
Provide training to dealers
Growth through acquisitions
Threats
Conflict between south and north Korea
Fluctuating fuel price
Exchange rates
Rising raw material prices

Ans. 4) Life cycle analysis for Hyundai…