At&T Strategic Action Plan Essay

Words: 2278
Pages: 10


AT&T is a leader in telecommunication services, including cell phones, wireless, U-verse, digital TV, high speed internet, DSL, and home phone. AT&T currently employs over 280,000 people worldwide. AT&T is now ranked #7 on Fortune 500 list, where its main competitor, Verizon, is listed as #13. Headquartered in Dallas, Texas, AT&T Inc is the largest U.S. local and long distance phone service provider and second largest wireless service provider, with over 87.0 million wireless customers. AT&T was created in 2005 after SBC Communications acquired AT&T Corp.

The current emergence of AT&T traces its roots back to 1882 and the Southwestern Bell Telephone Company. Ameritech, Southwestern Bell, Pacific Telesis, and Bellsouth comprised
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In 2009, the cell phone industry received the largest number of complaints. AT&T is a major contributor to this statistic. Common complaints question the reliability of AT&T’s network. For a company that pitches “more bars in more places”, there are ongoing complaints about the speed and stability in major cities across the U.S. Other common complaints are drop calls, poor customer service (customers can’t get a hold of a real person), dead spots, etc. (Rupel 2010) To make matters worse, fierce competitors such as cable companies and firms pitching cheap, pre-paid mobile deals that compete with AT&T’s pricier, longer-term contracts are targeting its customers. AT&T changed to a lower 15 a month data plan (tiered plans); this is not an unlimited plan. The average user is not very knowledgeable on how much data is used during file transfer. This will lead to unhappy customers, which in turn will lead to a customer service nightmare. The consumer usage for application store usage have really raised, the cost of these apps is very affordable to the consumer. The education needs to be given to the customers about the file size of the downloaded applications. This should be given to the customer in time increments how much they are using before the application is used this will benefit both user and company. The customer won’t be surprised with a large bill and the company won’t be havening the