BA ASSIGNMENT 1 AND 2 Essay

Submitted By nadzmck
Words: 3660
Pages: 15

Business Environment Analysis of British airways.
Introduction
British airways is one of the world oldest and famous lines operating in the world. It was founded on the first of September 1974, initially there were 4 different airlines that made up BA
However the government of the United Kingdom owns BA but it is now operated by the private sector. British Airways for years was known as the airline of the United Kingdom and now carries 57,000 people worldwide and flies over 300 destinations.
The main headquarter are situated at Heathrow and Gatwick respectively. Both of which are situated in the capital of the country London. British Airways is said to be the Flag carrier of the country.

L01.1
Describe the mission and vision of British Airways. Identify its short and long term objectives
British airways mission and vision is to ensure customers feel safe and confident when flying with BA and also responsibly take care of the World we live in. www.britishairways.com

Organisation have a variety of purposes, it depend on the type of organisation and why they were form. Some operate for profit while others do not it is important for organisation to know where they are going in order to pursue its aim and to operate in ways that allow their objective to be met. (Worthington and Britton 2009)
Therefore within the business industry, there are profit and non-profit organisation. Worthington and Britton (2009) indicates that a stakeholder is an individual or group of people an interest in a business, without these groups of people a business would not survive, they also help in making decision contributing to business and help in making profit. Ali “et al” 2009 further elaborates that stakeholders are essential in the decision making and the more these key people are involved is the like-hood that they will support and help during implementation stages and are a good source of help in continuing to provide support to an organisation.

L01.2
Identify the key stakeholders of BA

The stakeholders for British airways are as follows
The Travel Market
International Civil Aviation Authority
Industry group and Associations
Government
Regulators
Employees
Customers
NGOs
Partner organisations
Media
Suppliers
Government
Communities UK and abroad http://responsibleflying.ba.com/wp-content/uploads/BA_CRR_Full_Report.pdf How have the challenges mentioned below in L02.1 and 2.2 and 2.3 impacted on the various stakeholders of British Airways and responsibilities to these stakeholders
The writer will begin by giving an overview of the main key stakeholders with regards to attempting to provide examples and valued information.
Customer-mainly the source of profit are from the customers in the way how the company is managing they have less impact on decision making BA would like to attract new and younger audience and still keep their existing customers.
Customers can be said to be the life blood of the organisation. Cliché yes one may say but as Duncan (2011 p.g 136) postulates “Without people the World would be a dull place, business cannot function without them” BA could not function /operate as people /customers are the main source of income the airline cannot operate with empty seats. They have stake-holders staff members, managers supervisors other agents who will need to be paid. The existing clientele for BA is essential but in looking to expand they would welcome a younger audience and still keep their current passengers/clientele.
Employees-BA employees have the right to influence the customers, when company take action, and employees do not feel satisfied, this can lead to retaliation, for example BA cabin crew staff demonstrate their action by throwing strikes.
Competitors-Ba need to be wary of the competition as they are a for profit organisation and will need to know who the competitors are and making sure that are competing on the same level as their competitors so as to keep market share
Suppliers-Boeing and airbus are the…