Barnes And Nobles Vs Essays

Submitted By mrzapplebottom
Words: 298
Pages: 2

A. Between Barnes and Noble Nook vs. Amazon Kindle who are the leading firms and what are their market shares? Compute the concentration ratio for the relevant market? No specific numbers for market share found for Amazon's Kindle vs. Barnes and Noble's Nook, but the Nook has been losing ground to the Kindle for over a year. E-book prices are a big reason why Barnes & Noble is losing this battle. Amazon often sells e-books at a loss, using low prices to lure customers into the Kindle ecosystem. It goes so far as to give many books away—the Kindle Owner’s Lending Library allows Kindle owners with Prime membership to “borrow” a free book each month. Barnes & Noble doesn’t have the resources or the relationship with customers to match.

B. What are the most important decisions Barnes and Noble Nook vs. Amazon Kindle (price, innovation, advertising and so on) on which the firms compete? Important decisions for the Kindle vs. the Nook include prices of both the devices and e-books. E-book prices are a big reason why Barnes & Noble is losing this battle. Amazon often sells e-books at a loss, using low prices to lure customers into the Kindle ecosystem. And a relatively new service called Kindle Matchbook prices digital copies of books at $2.99 or lower, when a customer has already bought the physical version of the book. Barnes & Noble doesn’t have the resources or the relationship with customers to match Matchbook and services like it.
C. What has been the history of Barnes…