ASSIGNMENT COVER SHEET
Student: Brad Barnes
Doctoral Comprehensive Strategic
Business Integration and Evaluation
Faculty Use Only
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Barnes Consulting LLC
Marketing XYZ Construction for Success
Workforce and Operational Management
Financial and Accounting Management
Compliance and Legal Considerations
Internal Control and Evaluation
“Reputable companies are vital to homeowners and achieving high standards and positive feedback that can be shared with potential customers is a key element to making a decision in hiring a contractor for any service”
Adding recognition to our company through active marketing that reaches the target audience adds more visibility in the market
Roll-out the marketing flyer
Focus on the residential customers – Adding emphasis on residential customers will add value to our marketing scheme
Marketing products that sell themselves
Creating a niche market that draws customers
Building a future through repeat customers
Framework for success through international marketing initiatives
Keeping employees “in the know” throughout the transition
To continue on a positive trend of growth at XYZ Construction we must continue to focus on the needs of our employees.
The best way to understand the needs of our employees is to keep accurate records on the overall value of each employee and how they can assist in keeping XYZ headed in the right direction. Be honest with employees through accurate feedback and remember the management team sets the standard of expectations.
(PRO, January, 2007)
The success at XYZ Construction is based on the continual growth of the organization. As the leaders of this organization we must make decisions that are based on the best interest of the company and not endeavor unethical decisions that could adversely affect every member of our organization.
Building a reputation in international markets that is mission directed •
Focusing on the operations strategy in every country must be unique to the needs and demands of that country
New product development is a key element to the outreach of international markets
Sourcing the goods and building a sales team to infiltrate new territories internationally
Finding ways to overcome the language barriers in international markets
Fight or flight marketing and sales techniques in international markets •
“Working capital measures the ability to pay current liabilities with current assets ” (Pearson, 2011 p.81)
At XYZ Construction our financial future depends on our decisions that we make. If we are going to achieve the IPO status that we are all fighting to achieve we must stay within budget and operate efficiently. The better success that we have as a company will give us stronger roots in investor relations. No one wants to invest money into a sinking ship we must report all financials to shareholders of our organization quarterly. Financial reporting must be accurate with no errors. We have to make sure that we are reporting accurate data to our shareholders in the company. With our new international presence we have to keep a close eye on the ever changing exchange rates.
•At XYZ Construction it is every employees responsibility to operate both legally and ethically.
•Every member of management must convey the message that we want our employees to carry-on.
•Without excellent leaders performing with a high level of ethical standards XYZ Construction will fail.
•XYZ Construction will be challenged by a future of employee laws that must be abided by to the highest standard.
•We must obey all international, state and local laws that