Issues faced by Beck:- The issue faced by Beck Taxi was the pricing challenge in a three months summer season. Summer was …show more content…
B. Beck Taxi: Absolutely, this will be the best alternative which can able to give business to all the direct stake holders. According to me this alternative is balanced and would be bringing profit not only to Beck taxi but also to the organization and employees associated with it.
C. Indirect stake holders: The indirect stake holder which are Customers and Competitors of Beck. The customers will also be affected as if Beck will provide them transportation they will no need to use their personal vehicle and they can save lot of money, but the competitors would have been problem with their status in market as more people and drivers want to be doing business with the Beck taxi.
Risk Analysis:- As Beck is major brokerage in cab industry and the giant in market. Immediate to Beck taxi is Diamond taxi which has only 475 vehicles in compare to more than 1,400 vehicles of Beck, so even if Beck taxi take any risk of reducing radio fee or another step. I don’t think they will also dare to compete to Beck, if they also reduce the radio fee and it would not work than they will be thrown away from the market. Beck can afford any risk as they are three times