Big Bazaar Case Study

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INTRODUCTION

1.1 INTRODUCTION TO INTERNSHIP
An internship is an opportunity for practical work experience in a researcher’s chosen field of study. This training provides you with hands-on learning outside of the classroom. This training offers students:
• Practical, hands-on work experience
• A chance to see first-hand whether a particular field is a good match
• An option to practice what you have learned in the classroom
• First-hand knowledge of a company
• The ability to earn academic credit

1.2TOPIC CHOSEN FOR STUDY :-

“A study on Brand Management” at big bazaar ,Hyderabad”

MEANING
The American Marketing Association defines a brand as “A name, term, sign, symbol or design or a mixture of them, intended to identify the goods …show more content…
Brand management is one of the vital elements for any company to be success in future; it would help to gain the competitive advantages among competitors. Brand management begins with having a thorough knowledge of the term “brand”. It includes developing a promise, making that promise and maintaining it. It means defining the brand, positioning the brand, and delivering the brand. Brand management is nothing but an art of creating and sustaining the brand. Branding makes customers committed to your business. A strong brand differentiates your products from the competitors. It gives a quality image to your business.
Brand management includes managing the tangible and intangible characteristics of brand. In case of product brands, the tangibles include the product itself, price, packaging, etc. While in case of service brands, the tangibles include the customers’ experience. The intangibles include emotional connections with the product / …show more content…
• First, the sample used for this study consisted mostly of students. Therefore, these results that we have taken may not be applicable to the wider population in general.
• Secondly, the results of this study are limited to a specialty retail branded purchasing context.
• Lastly, it must be accepted that there may be numerous other variables that contribute to the development of customer satisfaction, customer loyalty, and word of mouth communication which are briefly touched upon below.
• To convince the people for a real interviewing process is also difficult.
• The figures so far we have taken should be taken as
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