bmw report Essay

Submitted By sandraraickovic
Words: 519
Pages: 3

Corporation site evaluation My choice for the corporate that I love - is BMW.
Bmw - Bayerische Motoren Werke AG, commonly known as BMW or BMW AG, is a German automobile, motorcycle and engine manufacturing company founded in 1916.

BMW is headquartered in Munich, Bavaria, Germany. It also owns and produces Mini cars, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad. In 2010, the BMW group produced 1,481,253 automobiles and 112,271 motorcycles across all its brands. BMW is part of the "German Big 3" luxury automakers, along with Audi and Mercedes-Benz, which are the three best-selling luxury automakers in the world.

The website – is the face of the company. It is a business card that gives first impression on customer.
Bmw cars are oriented for successful, sporty people, always looking for some opportunities to show themselves with a classy style and at the same time with some new fashion.

BMW North America, www.bmwusa.com has a colorful, well organized and developed page, which gives all necessary information before you buy a car.
On the first page, I like to see that they shown their current deals on models that they have and it works as a flash. You can click and see all information related to that deal.
On the top of the page there is a bar that gives you a choice to choose the series that you like.
For all cars there is a professionally developed marketing philosophy which gets you with a first look on one of those cars.

Using an online configuration, customers can build their own cars, personalize them and make a car as a mirror of their character. Tell me what you drive – and I will tell you who you are…

Also that website gives you all opportunities to choose between new or pre-owned cars.
The button Dealer Locator gives a choice to choose which dealership is better for you.
For drivers who also have “bimmer” there is a special place with all questions, and warranty related problems.
There…